Digital Marketing Strategist, Paid Search (Open to Remote)

**Company Overview** frontdoor, inc. ("Frontdoor") is a newly-minted public company that traces its roots back 50 years to when American Home Shield founded the home service plan industry. Operating in all 50 states, Frontdoor serves more than two million customers through a nationwide network of approximately 17,500 pre-qualified contractor firms. Frontdoor's goal is to take the hassle out of owning a home by helping its customers protect their budgets from large, unexpected repair costs. It achieves this goal with services powered by people and enabled by technology. Today, its home service plans cover many of a home's most common systems and appliances. As a BBB-accredited business and founding member of the National Home Service Contract Association (NHSCA), an industry regulatory body, Frontdoor has taken home several industry awards ranging from Best in Service by HomeWarrantyReviews.com to Most Recommended Home Warranty Provider by Women's Choice Awards. **Position Overview** Frontdoor, Inc. is seeking a paid search/SEM expert to join our team and scale the ProConnect paid search program to be an even bigger component of our marketing mix. Responsible for paid media execution and account maintenance, focused on paid search, for the ProConnect business. This role will work closely with the manager and other stakeholders to ensure projects are on plan and executed accurately. **Job Responsibilities** + Own and Implement optimizations in paid search, and other marketing programs as needed, under guidance of ProConnect marketing manager and performance marketing team. + Communicate with channel owners and internal stakeholders on project status and follow-ups. + Leverage automated bidding tools to maximize volume within efficiency targets. + Research keywords, analyze their relevance and perform competitive analysis. + Execute on tactics to drive effective user experiences to improve on KPIs, including landing page and copy tests. + Provide regular and ad-hoc campaign reports and analysis. + Recommend project opportunities and optimizations across relevant channels. + Assist in strategic communication and documentation. + Learn to leverage paid marketing tech stack to optimize for customer value and experience **Requirements** + Minimum 1-2 Years paid marketing experience. + Proficient in Google Ads and Microsoft Ads. + Able to manage complex paid search accounts, considering factors such as user behavior, location, down-funnel effects to paid search, etc. + Google Ads Editor experience. Google Script a plus. + Proficient in Excel. + Track record of strong execution in a results-oriented capacity. + Possess exceptional communication skills with a strong ability to listen, communicate professionally in both written and verbal manner. + Ability to demonstrate sound judgement + Ownership Mentality + Ability to multi-task and effectively prioritize based on opporunity and risk. + Ability to perform at high levels in a fast-paced ever-changing work environment. + Ability to anticipate work needs and follow through with minimum direction. Working Virtually + While we ideally want someone to be located in the Denver area, we are open to considering remote or virtual candidates based on location and experience for the role. Additional Frontdoor Total Rewards Information: We are passionate about empowering our people, and are creating an environment where associates are engaged and excited to be part of taking the hassle out of home ownership. Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan. The incoming salary for this role is $75000 for the minimum level of experience outlined in the requirements for this role; however, the salary we ultimately offer will typically increase commensurate with experience. Frontdoor is a company that's obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as AHS Proconnect , an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company's customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds).For more details, visit frontdoorhome.com. Job Category: Marketing ID: R