Marketing Channel Manager - Telecommute - 2005114

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

The Marketing Channel Manager is acting as the General Manager for our Broadcast and Direct Mail channels. In this role, the Marketing Channel Manager will work with internal stakeholders as well as creative and media agencies to design, plan, execute media campaigns and measure outcome. 

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Function as the General Manager for the TV, Radio and Direct Mail marketing channels

Align media plans with organization’s overall financial objectives

Collaborate with internal resources on brand and messaging

Facilitate development of creative assets 

Work with media agency on media planning and execution

Develop creative and testing pipeline 

Measure campaign performance and course-adjust as needed

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

5+ years of direct marketing experience with a focus on offline/broadcast marketing channels

3+ years of direct response marketing experience 

3+ years of experience managing external agencies 

Preferred Qualifications:

Financial services experience in the individual Health Insurance or Medicare sector

Media buying experience 

Highly proficient analytical skills with the ability to extract and interpret data from various sources

Results driven self-starter

Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance

UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $79,700 to $142,600. The salary range for Connecticut / Nevada residents is $87,900 to $156,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.