The Studio (@thestudiorealestate) is an eclectic and talented group of creatives, thinkers and doers, and the largest real estate marketing agency in the country. Our magic comes from our people, who come together to make outstanding content that supports Realogy, Coldwell Banker Realty and the Coldwell Banker® brand to achieve their mission of bringing the joy of home to all. If you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work and be yourself, look no further.
We’re looking for two ROCKSTAR copywriters! This fully remote position is a member of the 18-person copywriting/video team and part of a dedicated three-person concept copywriting team that collaborates with design to create campaigns.
Specific job duties include:
Acts as a digital content subject matter expert to help team produce the best work possible, including staying on top of emerging social media, video and digital trends and best practices, ensuring our work is on-trend and innovative, and helping teach coworkers about the changing digital landscape
Proactively generates ideas for creative marketing opportunities that The Studio can pitch to internal clients, which are on-brand and will help them reach their strategic goals
Collaborates with designers, video producers, project managers to create compelling marketing campaigns that will drive results – brainstorming concepts, determine copy strategy, presenting work to clients
Translates creative briefs into compelling copy that adheres to best practices and aligns with brand strategy and goals
Writes highly creative, succinct and engaging marketing copy for social media (organic, paid, video), consumer ads, HTML eBlasts, marketing flyers, websites, landing pages, video scripts, presentations, brochures, event promotional materials, office posters, blog posts, editorial features and more
Collaborates with others to plan and execute A/B testing (such as testing subject lines for recruiting eBlasts and social media ad copy) to determine best practices and uses results to inform future projects
Writes in a variety of styles and for varying audiences and medium, knowing how to speak to specific audiences, understanding what they care about and finding ways to connect their pain points with client value proposition
Maintains strong understanding of company programs, tools, technology, resources and statistics to ensure accuracy and clearly convey the benefits and features to key audiences.
Reviews and edits copy for grammar, style and accuracy including copywriter’s own copy, copy written by others, and existing materials that are routing for updates or revisions.
Ensures all copy adheres to AP Stylebook, internal style guide and company legal rules and appropriate disclaimers are used
The ideal candidate will be:
Subject Matter Expert – Obsessed with building modern and effective campaigns, enthusiastically follows trends and best practices in social media and digital content, excited to present knowledge at team meetings, proactively suggests ideas and opportunities
Social Media Enthusiast – Highly active on multiple social platforms, motivated to monitor competitors and thought leaders for ideas/insights, understands varying needs and voices for platforms, skilled at writing organic and paid content
Big Picture Thinker – Driven to help The Studio and its clients reach their business goals, thinks beyond day-to-day assignments, passionate about driving results, views everything as an opportunity, thinks strategically to solve business problems with smart creative concepts
Creative Writer – Excellent storytelling skills with a knack for writing in a human, approachable manner and shifting voices to different audiences
Detail-Oriented – Highly detail-oriented and meticulous proofreader who learns from mistakes, consistently follows AP Stylebook and internal style guide, and produces error-free copy
Multi-Tasker – Organized, have solid time management skills with a strong sense of urgency, able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, and able to manage own workload without constant supervision and direction
Thick-Skinned – Able to take feedback on your writing and pivot or revise as necessary
Candidates for the position must have:
Degree in communications, advertising, marketing, creative writing, English or journalism (or commensurate experience)
5 years of experience focused heavily on writing marketing copy; agency and real estate experience a plus
Portfolio showing relevant writing samples (please provide link in resume)
#LI-JB1
#LI-REMOTE
NRT LLC
Chicago Illinois
United States
Customer Service / Call Center
(No Timezone Provided)
The Studio (@thestudiorealestate) is an eclectic and talented group of creatives, thinkers and doers, and the largest real estate marketing agency in the country. Our magic comes from our people, who come together to make outstanding content that supports Realogy, Coldwell Banker Realty and the Coldwell Banker® brand to achieve their mission of bringing the joy of home to all. If you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work and be yourself, look no further.
We’re looking for two ROCKSTAR copywriters! This fully remote position is a member of the 18-person copywriting/video team and part of a dedicated three-person concept copywriting team that collaborates with design to create campaigns.
Specific job duties include:
Acts as a digital content subject matter expert to help team produce the best work possible, including staying on top of emerging social media, video and digital trends and best practices, ensuring our work is on-trend and innovative, and helping teach coworkers about the changing digital landscape
Proactively generates ideas for creative marketing opportunities that The Studio can pitch to internal clients, which are on-brand and will help them reach their strategic goals
Collaborates with designers, video producers, project managers to create compelling marketing campaigns that will drive results – brainstorming concepts, determine copy strategy, presenting work to clients
Translates creative briefs into compelling copy that adheres to best practices and aligns with brand strategy and goals
Writes highly creative, succinct and engaging marketing copy for social media (organic, paid, video), consumer ads, HTML eBlasts, marketing flyers, websites, landing pages, video scripts, presentations, brochures, event promotional materials, office posters, blog posts, editorial features and more
Collaborates with others to plan and execute A/B testing (such as testing subject lines for recruiting eBlasts and social media ad copy) to determine best practices and uses results to inform future projects
Writes in a variety of styles and for varying audiences and medium, knowing how to speak to specific audiences, understanding what they care about and finding ways to connect their pain points with client value proposition
Maintains strong understanding of company programs, tools, technology, resources and statistics to ensure accuracy and clearly convey the benefits and features to key audiences.
Reviews and edits copy for grammar, style and accuracy including copywriter’s own copy, copy written by others, and existing materials that are routing for updates or revisions.
Ensures all copy adheres to AP Stylebook, internal style guide and company legal rules and appropriate disclaimers are used
The ideal candidate will be:
Subject Matter Expert – Obsessed with building modern and effective campaigns, enthusiastically follows trends and best practices in social media and digital content, excited to present knowledge at team meetings, proactively suggests ideas and opportunities
Social Media Enthusiast – Highly active on multiple social platforms, motivated to monitor competitors and thought leaders for ideas/insights, understands varying needs and voices for platforms, skilled at writing organic and paid content
Big Picture Thinker – Driven to help The Studio and its clients reach their business goals, thinks beyond day-to-day assignments, passionate about driving results, views everything as an opportunity, thinks strategically to solve business problems with smart creative concepts
Creative Writer – Excellent storytelling skills with a knack for writing in a human, approachable manner and shifting voices to different audiences
Detail-Oriented – Highly detail-oriented and meticulous proofreader who learns from mistakes, consistently follows AP Stylebook and internal style guide, and produces error-free copy
Multi-Tasker – Organized, have solid time management skills with a strong sense of urgency, able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, and able to manage own workload without constant supervision and direction
Thick-Skinned – Able to take feedback on your writing and pivot or revise as necessary
Candidates for the position must have:
Degree in communications, advertising, marketing, creative writing, English or journalism (or commensurate experience)
5 years of experience focused heavily on writing marketing copy; agency and real estate experience a plus
Portfolio showing relevant writing samples (please provide link in resume)
#LI-JB1
#LI-REMOTE