Digital Marketing and Analytics Manager- Remote

Your Role:

The Digital Marketing and Analytics Manager will oversee Tenable’s paid social media advertising channel, and will report and optimize on digital campaign performance. Duties will include managing and partnering with all Digital Advertising channels including Google Ads, Bing Ads, Facebook, Twitter, LinkedIn, Programmatic Display and additional media platforms. The role is directly responsible for campaign performance and assisting Digital Advertising Strategists, internal departments and regional marketing team managers with strategy and insights to achieve client’s goals.

Your Opportunity:

Lead Digital Advertising campaign strategy and planning for all of Tenable initiatives

 Manage media spend of over $3MM/yr across multiple departments and channels

Oversee agency relations and instruct them to align with Tenable marketing goals and objectives

Build and implement Social Demand Generation tactics, Manage and optimize campaigns on LinkedIn, Twitter, Reddit, PPC, Google Display Network and additional media platforms, with heavy focus on paid social campaigns

Monitor online campaigns regularly and make recommendations on goals to improve key performance metrics and drive revenue, leads, and engagement

Design and Create performance dashboards, KPI’s and funnel reporting

Optimize on customer journey, conversion funnel, landing page CRO, retargeting tactics

Create and follow through with projects and initiates that will benefit the majority of Tenable departments

Communicate with regional owners and executive team on a regular basis to review campaign performance, and suggest additional online marketing strategies to improve conversion rates, CPA, category ownership, and engagement

Keep current on the latest trends in the social marketing and cyber exposure/cyber security marketing industry

Identify persona’s based on solution marketing

Identify and report Intent based on ABM and B2B strategies

Think global, execute local, identifying user patterns by regions, analysis of Technographics, Demographics and User Journeys and communicating the same to broader teams

Manage and optimize Social budgets for multiple social platforms

Infrequent travel required

What You'll Need:

3+ years of experience in global execution of Paid Media, with a heavy focus on paid social and data analytics

Hands on experience with AdWords, Bing, Reddit, Twitter, LinkedIn, GDN and Baidu is a must

Experience working on a bid management platform

Experience in Google Analytics, Salesforce and/or Datorama

Undergraduate degree in Marketing/Analytics preferred

Knowledge of Marin, Marketo, or DSPs (DoubleClick, Dark Reading, TradeDesk or other) is a plus

Experience managing campaigns within enterprise business sector or regional B2B companies

 Ability to show the positive impact of paid traffic throughout the customer journey