Sr. Automated Marketing Manager (Fully Remote)
FRG Technology Consulting
Philadelphia Pennsylvania
United States
Sales
(No Timezone Provided)
We're looking for a Sr.Automated Marketing Manager who can help take our marketing programs to the next evolution! We are a group of creative and collaborative individuals who love what we do and are looking for others who also thrive in independent and fast paced environments.
What we need:
- Someone comfortable with owning and executing all portions of automated marketing program with a focus on email acquisition.
- Develop direct response campaign: strategy, detailed planning, forecasting, creative development and execution of ongoing campaigns.
- You are supremely comfortable with importing leads from both internal and 3rd party sources, ensuring compliance with naming conventions, campaign requirements, and privacy policies.
- You have developed and implemented ongoing test and learn plans to iterate and optimize, improving results month over month.
- Creating a robust segmentation effort to develop a critical view of prospects via various sociographic and demographic factors. And concept customized creative elements to drive engagement in each of our targeted segments.
- Collaborating across the enterprise, especially with our sales, account management and biz-ops teams to ensure we are aligned with and executing on the goals and priorities of the business.
Why we're excited about you: - 5+ years of experience in running and building automated marketing programs with a channel emphasis on Email and some practical experience with Direct Mail.
- 3+ years with CRM systems for lead importation and trigger based marketing programs. (Salesforce experience is preferred).
- 2+ years' experience with Marketo (Marketo Certified Expert is a huge plus!).
- Experience in the healthcare, Fintech, or financial services industry.
- You boast strong analytical skills and experience with experimental design (e.g. A/B and multivariate testing).
- Strong interpersonal skills that encourage team cooperation, promote enthusiasm & foster strategic thinking and the ability to integrate with an existing marketing team full of other type A personalities.
- You have extensive campaign execution and project management experience.
- Consistent record of independently designing and executing successful direct response campaigns and demonstrable talent for direct response copywriting.
- Skilled at working independently, as well as collaborating on objectives and success metrics on a broader team.
- Entrepreneurial spirit that allows you pick the direction you need to run and when confronted with ambiguity or unexplored spaces create your own approach and document for those who follow.
- And most importantly in the face of adversity or just a really bad day, you stay calm, collected, and drive to fixes quickly.
Sr. Automated Marketing Manager (Fully Remote)
FRG Technology Consulting
Philadelphia Pennsylvania
United States
Sales
(No Timezone Provided)
We're looking for a Sr.Automated Marketing Manager who can help take our marketing programs to the next evolution! We are a group of creative and collaborative individuals who love what we do and are looking for others who also thrive in independent and fast paced environments.
What we need:
- Someone comfortable with owning and executing all portions of automated marketing program with a focus on email acquisition.
- Develop direct response campaign: strategy, detailed planning, forecasting, creative development and execution of ongoing campaigns.
- You are supremely comfortable with importing leads from both internal and 3rd party sources, ensuring compliance with naming conventions, campaign requirements, and privacy policies.
- You have developed and implemented ongoing test and learn plans to iterate and optimize, improving results month over month.
- Creating a robust segmentation effort to develop a critical view of prospects via various sociographic and demographic factors. And concept customized creative elements to drive engagement in each of our targeted segments.
- Collaborating across the enterprise, especially with our sales, account management and biz-ops teams to ensure we are aligned with and executing on the goals and priorities of the business.
Why we're excited about you: - 5+ years of experience in running and building automated marketing programs with a channel emphasis on Email and some practical experience with Direct Mail.
- 3+ years with CRM systems for lead importation and trigger based marketing programs. (Salesforce experience is preferred).
- 2+ years' experience with Marketo (Marketo Certified Expert is a huge plus!).
- Experience in the healthcare, Fintech, or financial services industry.
- You boast strong analytical skills and experience with experimental design (e.g. A/B and multivariate testing).
- Strong interpersonal skills that encourage team cooperation, promote enthusiasm & foster strategic thinking and the ability to integrate with an existing marketing team full of other type A personalities.
- You have extensive campaign execution and project management experience.
- Consistent record of independently designing and executing successful direct response campaigns and demonstrable talent for direct response copywriting.
- Skilled at working independently, as well as collaborating on objectives and success metrics on a broader team.
- Entrepreneurial spirit that allows you pick the direction you need to run and when confronted with ambiguity or unexplored spaces create your own approach and document for those who follow.
- And most importantly in the face of adversity or just a really bad day, you stay calm, collected, and drive to fixes quickly.