Associate Marketing Director, Member Experience & Engagement - Telecommute, Minneapolis, MN preferred

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

You'll enjoy the flexibility to telecommute* from anywhere within United States as you take on some tough challenges.

Primary Responsibilities:

• Develop strategies and lead and implement consumer insight-led initiatives that help members maximize their plan benefits to deliver against Net Promoter Score goals, drive plan understanding, as well as a more simplified and personalized member experience
• Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
• Lead high priority enterprise-wide initiatives, collaborating across the organization, setting clear direction and influencing senior management
• Lead strategy and ongoing development/optimization of highly visible member resources such as the Personalized Onboarding video as well as key B2B2C resources such as the Employee Engagement Planner
• Develop strategy, campaigns and ongoing initiatives that deliver against myuhc.com (member portal) registration and paperless adoption business goals
• Orchestrate multi-media marketing campaigns that include digital, social, mobile, print, direct mail, etc. across enterprise-wide teams and external agencies to drive digital adoption and myuhc.com member portal registration. Work closely with data and analytics teams and media partners to develop marketing test plans with clear business objectives and measurable results
• Consider end-to-end member experience in developing communications and identify gaps, working with stakeholders to solve
• Work closely with data and analytics teams and media partners to develop targeted marketing tactics, test plans with clear business objectives and measurable results
• Route & track campaign materials through legal and key stakeholder approvals
• Create campaign communication strategy that drives consistency across touch points and meets health literacy guidelines
• Oversee and manage marketing budget to deliver against digital adoption and engagement goals

Personal Attributes/Assets:

• Excellent verbal and written communication skills that are concise, candid and professional
• Ability to set clear direction and lead with confidence, conviction and presence
• Leverage technology to deliver business goals and improved consumer experience
• Proactive self-starter; with sense of urgency to achieve results
• Quick study, flexible and able to handle a fast paced, ever changing work environment
• Strong strategic and critical thinking with ability to challenge status quo with new ideas
• Ability to analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment to make decisions

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor's degree in marketing or business
• 8+ years of strategic marketing leadership
• 8+ years of B2C marketing experience
• Experience leading cross-functional teams to deliver results on complex initiatives
• Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
• Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
• Proven analytical skills

Preferred Qualifications:

• MBA in Marketing
• Digital experience optimization and database marketing to reach targeted segments
• Health care industry experience
• Ability to work collaboratively and influence across levels in an entrepreneurial and highly matrixed environment
• Ability to develop and communicate a point of view, influence without authority, and balance multiple priorities
• Proven success managing multiple agency and external vendor relationships

UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Colorado Residents Only: The salary range for Colorado residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job keywords: Associate Marketing Director, Member Experience & Engagement, Strategic Marketing Leadership, B2C, Project Management, Healthcare, Managed Care, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote, WAH, Minnetonka, Minneapolis, MN, Minnesota