Email and Automation Program Manager (REMOTE)
SunTrust
2021-11-03T19:56:11Z
Richmond
Virginia
United States
Customer Service / Call Center
(No Timezone Provided)
The position is described below. If you want to apply, click the Apply button at the top or bottom of this page. You'll be required to create an account or sign in to an existing one.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility or call 877-891-2510 (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Show us how passionate you are for email automation and get the rewards you deserve.
Truist is the 6th largest bank in the U.S. so we offer the following competitive benefits:
Enterprise market salary Annual incentive bonus 401K match up to 6% Truist pension plan Performance rewards Medical, dental, vision, plus many optional benefits LifeForce: voluntary wellness program with cash rewards Social and recreational programs Paid volunteer opportunities Well-being & voting time off Educational assistance There’s nothing quite like that new job smell. The warm welcomes, the benefit elections, the renewed appreciation for lunch – all on top of the avalanche of congratulatory LinkedIn posts from the ghosts of co-workers past.
But then what happens?
You fall right back into the spirit-crushing routine made familiar by all those other jobs where you weren’t allowed anywhere near the controls.
At Truist, you’re better than that.
Here, we don’t put you on autopilot. As a member of our email automation team, everything you do will be in passionate pursuit of beating yesterday. It’s an environment where each day will bring new opportunities to help craft communication strategies that achieve real results you can experience in real time. It’s a rush that never gets old. Because more than earning a living at Truist, you gain a sustainable sense of purpose, where your contributions matter. And isn’t that what you’ve been looking for?
At Truist, it’s our goal to be unlike any other bank. So, tell us how you’re unlike any other candidate. And let’s put this job search to bed.
Duties & Qualifications
Strategize and execute email programs from kick-start to delivery Ability to design and edit modular HTML emails Leverage automation tools to create life-cycle marketing journeys A/B test behavioral economic and emotional marketing principles Add to our A/B library of learnings and educate teammates 5 years of email marketing experience Certified in email and automation platform ( Acoustic & Eloqua preferably ) Excellent HTML knowledge specific to email Essential duties and responsibilities
Support eCRM Strategy Lead. Research, develop and execute demand generation strategies which leverage marketing automation tools to increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines and key segments Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals Understand consumer behavior models and user journeys – how they are applied to our products and services. Increase product awareness, and acquisition by aligning consumer needs with Truist offerings Build multi-channel integrations with social media, paid advertising, content marketing, SEO and corporate website teams Develop lead-scoring rules based on online behavior and internal data that show interest and intent. Develop automations and journeys that are triggered off scoring. Increase digitally centric households via emails that encourage online and mobile app use. Ensure technological and data dependencies are identified, aligned and shared with key stakeholder groups like Digital Services, Database Marketing, etc. Create meaningful database segmentation to tailor campaign and program messages for targeted audiences across specific market segments and industries Share industry trends and knowledge with Marketing Analysts, Digital Marketing and Marketing Strategy. Reduce subscriber fatigue via strategic exclusions and preference management Enhance email marketing via A/B testing, reporting and insights. Create a library of test ideas based on proven behavioral economic and emotional marketing principles. Create a library of test learnings highlighting the principles tested and the statistical significance. Establish benchmarks for tracking future progress. Research and test current marketing automation trends, the competitive environment and emerging technologies Continual education on new email platform features Leverage email and web analytics to develop our eCRM marketing strategies , improve conversion rates and enhance client experience.
Required qualifications
Five years of email marketing experience Certified in the use of email and automation providers. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training Proficiency in Boolean logic expressions for building queries and hyper-segmentation In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Behavioral economics, Market research, analytics) Experience managing projects or project work streams and works as an individual contributor Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders Strong quantitative, technical, analytical, problem-solving, writing and presentation skills Ability to provide direction, and mentor less experienced teammates Proficient in Excel and PowerPoint
Email and Automation Program Manager (REMOTE)
Customer Service / Call Center
The position is described below. If you want to apply, click the Apply button at the top or bottom of this page. You'll be required to create an account or sign in to an existing one.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility or call 877-891-2510 (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Show us how passionate you are for email automation and get the rewards you deserve.
Truist is the 6th largest bank in the U.S. so we offer the following competitive benefits:
Enterprise market salary Annual incentive bonus 401K match up to 6% Truist pension plan Performance rewards Medical, dental, vision, plus many optional benefits LifeForce: voluntary wellness program with cash rewards Social and recreational programs Paid volunteer opportunities Well-being & voting time off Educational assistance There’s nothing quite like that new job smell. The warm welcomes, the benefit elections, the renewed appreciation for lunch – all on top of the avalanche of congratulatory LinkedIn posts from the ghosts of co-workers past.
But then what happens?
You fall right back into the spirit-crushing routine made familiar by all those other jobs where you weren’t allowed anywhere near the controls.
At Truist, you’re better than that.
Here, we don’t put you on autopilot. As a member of our email automation team, everything you do will be in passionate pursuit of beating yesterday. It’s an environment where each day will bring new opportunities to help craft communication strategies that achieve real results you can experience in real time. It’s a rush that never gets old. Because more than earning a living at Truist, you gain a sustainable sense of purpose, where your contributions matter. And isn’t that what you’ve been looking for?
At Truist, it’s our goal to be unlike any other bank. So, tell us how you’re unlike any other candidate. And let’s put this job search to bed.
Duties & Qualifications
Strategize and execute email programs from kick-start to delivery Ability to design and edit modular HTML emails Leverage automation tools to create life-cycle marketing journeys A/B test behavioral economic and emotional marketing principles Add to our A/B library of learnings and educate teammates 5 years of email marketing experience Certified in email and automation platform ( Acoustic & Eloqua preferably ) Excellent HTML knowledge specific to email Essential duties and responsibilities
Support eCRM Strategy Lead. Research, develop and execute demand generation strategies which leverage marketing automation tools to increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines and key segments Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals Understand consumer behavior models and user journeys – how they are applied to our products and services. Increase product awareness, and acquisition by aligning consumer needs with Truist offerings Build multi-channel integrations with social media, paid advertising, content marketing, SEO and corporate website teams Develop lead-scoring rules based on online behavior and internal data that show interest and intent. Develop automations and journeys that are triggered off scoring. Increase digitally centric households via emails that encourage online and mobile app use. Ensure technological and data dependencies are identified, aligned and shared with key stakeholder groups like Digital Services, Database Marketing, etc. Create meaningful database segmentation to tailor campaign and program messages for targeted audiences across specific market segments and industries Share industry trends and knowledge with Marketing Analysts, Digital Marketing and Marketing Strategy. Reduce subscriber fatigue via strategic exclusions and preference management Enhance email marketing via A/B testing, reporting and insights. Create a library of test ideas based on proven behavioral economic and emotional marketing principles. Create a library of test learnings highlighting the principles tested and the statistical significance. Establish benchmarks for tracking future progress. Research and test current marketing automation trends, the competitive environment and emerging technologies Continual education on new email platform features Leverage email and web analytics to develop our eCRM marketing strategies , improve conversion rates and enhance client experience.
Required qualifications
Five years of email marketing experience Certified in the use of email and automation providers. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training Proficiency in Boolean logic expressions for building queries and hyper-segmentation In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Behavioral economics, Market research, analytics) Experience managing projects or project work streams and works as an individual contributor Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders Strong quantitative, technical, analytical, problem-solving, writing and presentation skills Ability to provide direction, and mentor less experienced teammates Proficient in Excel and PowerPoint