This is a newly created position to accelerate the market penetration of our product, MammoScreen™ in the USA.
The primary responsibility of the Marketing Manager, US is to lead the planning, coordination and execution of all marketing activities in the US to deliver the level of leads necessary to reach the business objectives.
The ideal candidate will have a robust track record of successfully marketing new technology, preferably medical, on the US market in a B2B setting. S/he will have a deep knowledge of the medical imaging market, ideally in breast imaging. S/he will have existing contacts all the way through the value chain, from the clinician to the IT/PACS department to the C suite and can demonstrate how to navigate complex procurement processes.
Responsibilities
Lead the formulation of the US marketing plan, including all elements of the marketing mix, and plan its execution
Work with Product Owner to identify target markets and develop strategies to communicate with them. Support the planning and implementation of products launch.
Work with Sales to develop Sales messages in line with the strategy set by Executive management and Product Management, accordingly to each channel to market. Provide tools, materials and training to support the sales activities of our direct sales personnel and distributors. Develop integrated communications strategies and programmes to generate awareness and leads including the use of trade shows, mail, web and telephone. Manage website enquiries through to the sales team
Digital marketing - managing the product website US, social media, using tools to measure digital markets metrics, using the Customer Relationship Management (CRM) software to manage marketing leads
Tradeshows – managing tradeshow attendance, booth messaging and design, leads follow up
Sales campaigns - supporting the sales team to run specific sales campaigns and measure impact and return on investment
Management of external marketing agencies such as tradeshow companies, design agencies, website agencies and marketing agencies
Market intelligence – monitoring and analyzing market trends and competitors' offering and messaging
Develop the US marketing budget and monitor spending against the approved budget
Qualifications
University level degree required (master an advantage); if marketing major, science background desirable, if science major, marketing/business background desirable
Proficiency required in Word, Excel and Powerpoint (or the like), CRM/Marketing platform and collaborative tools (Google Workspace, Trello); Essential use of InDesign and Photoshop (or similar) an advantage
Excellent command of English in writing is required, with proof of copywriting; another language an advantage
Experience
At least 5 years’ experience in marketing, covering all aspects of the function (see annex), with a focus on downstream marketing (promotion and lead generation)
Direct experience in social media and digital community management, for content creation, scheduling and monitoring
Direct experience in promotional activities of technical products, including sales leads generation
Working in a regulated environment desirable, in healthcare preferred
Understanding of complex B2B sales and marketing situations desired, preferably in healthcare
Experienced in developing and tracking a realistic marketing budget
Competencies
Demonstrated capability to translate a commercial strategy in an executable marketing plan
Excellent attention for details as well a sense of the big picture; high sense of priorities in the context of business imperatives and other departments constraints
Proficient in either doing oneself or directing internal or external resources all aspects of marketing operations with a strong focus on digital in all its forms
Competent with collaborative digital environments such as Google Workspace, CRM and other marketing platforms
Strong on organization and process but not bureaucratic
No preference on location in the USA (LinkedIn forces to specify a city for posting!), easy connection with an airport hub, home office.
US citizenship or current valid work permit mandatory.Therapixel
Kansas City Missouri
United States
Healthcare - Allied Health
(No Timezone Provided)
This is a newly created position to accelerate the market penetration of our product, MammoScreen™ in the USA.
The primary responsibility of the Marketing Manager, US is to lead the planning, coordination and execution of all marketing activities in the US to deliver the level of leads necessary to reach the business objectives.
The ideal candidate will have a robust track record of successfully marketing new technology, preferably medical, on the US market in a B2B setting. S/he will have a deep knowledge of the medical imaging market, ideally in breast imaging. S/he will have existing contacts all the way through the value chain, from the clinician to the IT/PACS department to the C suite and can demonstrate how to navigate complex procurement processes.
Responsibilities
Lead the formulation of the US marketing plan, including all elements of the marketing mix, and plan its execution
Work with Product Owner to identify target markets and develop strategies to communicate with them. Support the planning and implementation of products launch.
Work with Sales to develop Sales messages in line with the strategy set by Executive management and Product Management, accordingly to each channel to market. Provide tools, materials and training to support the sales activities of our direct sales personnel and distributors. Develop integrated communications strategies and programmes to generate awareness and leads including the use of trade shows, mail, web and telephone. Manage website enquiries through to the sales team
Digital marketing - managing the product website US, social media, using tools to measure digital markets metrics, using the Customer Relationship Management (CRM) software to manage marketing leads
Tradeshows – managing tradeshow attendance, booth messaging and design, leads follow up
Sales campaigns - supporting the sales team to run specific sales campaigns and measure impact and return on investment
Management of external marketing agencies such as tradeshow companies, design agencies, website agencies and marketing agencies
Market intelligence – monitoring and analyzing market trends and competitors' offering and messaging
Develop the US marketing budget and monitor spending against the approved budget
Qualifications
University level degree required (master an advantage); if marketing major, science background desirable, if science major, marketing/business background desirable
Proficiency required in Word, Excel and Powerpoint (or the like), CRM/Marketing platform and collaborative tools (Google Workspace, Trello); Essential use of InDesign and Photoshop (or similar) an advantage
Excellent command of English in writing is required, with proof of copywriting; another language an advantage
Experience
At least 5 years’ experience in marketing, covering all aspects of the function (see annex), with a focus on downstream marketing (promotion and lead generation)
Direct experience in social media and digital community management, for content creation, scheduling and monitoring
Direct experience in promotional activities of technical products, including sales leads generation
Working in a regulated environment desirable, in healthcare preferred
Understanding of complex B2B sales and marketing situations desired, preferably in healthcare
Experienced in developing and tracking a realistic marketing budget
Competencies
Demonstrated capability to translate a commercial strategy in an executable marketing plan
Excellent attention for details as well a sense of the big picture; high sense of priorities in the context of business imperatives and other departments constraints
Proficient in either doing oneself or directing internal or external resources all aspects of marketing operations with a strong focus on digital in all its forms
Competent with collaborative digital environments such as Google Workspace, CRM and other marketing platforms
Strong on organization and process but not bureaucratic
No preference on location in the USA (LinkedIn forces to specify a city for posting!), easy connection with an airport hub, home office.
US citizenship or current valid work permit mandatory.