Marketing Manager, HouseCalls B2C, Care Services - Telecommute

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The role is responsible for developing and executing marketing strategies and tactics that support consumer marketing for the HouseCalls product within the Care Services Business Unit.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary responsibilities:

• Create and execute measurable consumer (B2C) marketing campaigns and tactics that motivate desired consumer behavior in support of business KPIs.
• Help define key elements of the overall go-to-market strategy including but not limited to building value propositions, developing branding / positioning strategies, target persona development, content creation strategies, target modeling, journey mapping, full funnel management, media optimization, creative testing, marketing automation, CRM & data strategies, and lead management strategies.
• Partner with creative resources and agencies to create, revise and version campaign and materials content to drive key business outcomes
• Develop, manage, and maintain relationships with internal stakeholders and keep them informed about campaign plans, results, and status of key initiatives
• Support internal, competitive and industry research

This is an individual contributor role reporting into the Sr. Marketing Director, HouseCalls B2C.

Required Qualifications:

• Bachelor's Degree
• 3+ years B2C marketing experience
• Exceptional organizational skills with ability to execute on multiple projects and effectively establish priorities
• Proven ability to influence cross-functional teams without formal authority
• Proficiency in the MS office suite of Products (PowerPoint, Excel, Word)
• Ability to be flexible and work with ambiguity
• Strong written and oral communication skills
• Ability to thrive in a performance-based marketing environment

Preferred Qualifications:

• Prior Healthcare or Financial Services marketing experience
• Experience in WorkFront

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work. SM

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.