Digital Marketing Generalist (remote)

This is a phenomenal opportunity to join an innovative digital marketing team. The Digital Marketing Generalist is responsible for supporting the tactical aspects of each digital marketing channel. This role is the ideal opportunity to learn ‘from the ground up' across paid and organic search, display and social, as well as onsite merchandising and email.

The Digital Marketing Generalist will support the digital marketing channel leads, providing additional capacity for the team and in return, learning the critical processes and exciting nuances of each digital channel.

This opportunity requires a positive demeanor, a genuine curiosity about the digital marketing space, and most importantly – a sense of humor! Success in this role means that you have a strong desire to learn, that you ask questions, and that you are continuously thinking about how your increased knowledge can propel you forward. As a generalist, there is an instant pathway to a Digital Specialist role. After learning and developing a level of proficiency and mastery across the operational needs of each channel, you will be in a position to specialize in a given area. You'll find that each digital channel has its own set of challenges and upsides. You will have the opportunity to resolve direction you would like to specialize and continue your career growth.

Key Responsibilities:

• Support the Sr Manager, Digital Marketing Channels as well as the Digital Marketing Channels Managers
• Learn about this huge and complicated company we work for, where our business fits into the bigger picture, and how your role contributes to that bigger picture
• Collaborate with business partners across the broader Marketing team as well as other key functions associated with Marketing
• Organize effectively. You will need to develop the ability to learn key processes, own tasks, and complete multiple tasks at once
• Prioritize effectively. You will need to develop the ability to take a step back and communicate effectively with your manager and your team about what needs to be done when and in what order
• Understand how our work as a Digital Marketing Channels team translates into the customer experience and the various ways in which we measure the success of that customer experience
• Analyze key performance indicators (KPI) and begin to understand the language of how leadership understands the effectiveness of our work
• Demonstrate an ability to learn new platforms and tools across each digital marketing channel; i.e. Google Search Console, Adobe Analytics, Adobe Target, Eloqua, Adobe Ad Cloud, and various social media mediums like Facebook, LinkedIn, Twitter, and YouTube
• Anticipate future needs and build required expertise as we journey on our roadmap towards personalization, omni-channel delivery and automation in digital marketing
• Perform frequent data manipulation and interpretation exercises
• Embrace our company's belief in PPI (Practical Process Improvement) and learn the benefits of this methodology and how it can help you to solve problems

Minimum Requirements/Qualifications:

• Bachelor's degree
• Internship experience
• 0-2 years or on the job experience in a digital capacity

Non-Negotiable Hiring Criteria:

• A positive demeanor
• A willingness to learn and grow
• A phenomenal teammate

No Relocation Assistance