Product Manager (Remote OK)

Product Manager (Remote OK) - 102081

Product Leadership - USA New York, New York 

Product Manager - Multi-Touch Attribution

Nielsen pioneered the measurement of media and consumer behavior, and we’re on a mission to transform our products and technology to help the next generation of content creators, digital publishers and media platforms compete for consumer and advertiser attention. Through cutting edge technology and industry leading data science, we’re enabling publishers to monetize their media while empowering advertisers with the intelligence they need to efficiently reach consumers and optimize their marketing investments. Backed by decades of analytics R&D, proprietary data assets, and a drive to reinvent our industry, Nielsen is on a journey to apply the rigor and expertise that made us successful in Television and Radio measurement to Digital and Cross-media measurement.

Nielsen’s Multi-Touch Attribution (MTA) Product team is looking for a skilled professional to join as a Product Manager, supporting Nielsen’s MTA product family. In this role, you will be responsible for leading how product management, commercial leadership, and our clients partner to bring our products to market.

Responsibilities:

Define strategy, determine product roadmaps, and execute on deliverables for MTA most critical publisher engagements and new methodologies

Own product discovery and prioritization

Develop user stories, requirements, and product roadmaps based on market and user experience research

Define new product concepts and features

Create business cases and conduct return on investment analyses for new features

Manage execution and delivery of features and requirements in backlog

Collaborate cross functionally with engineers, data scientists, vendors, product marketing, and business development to plan, develop, and deliver, while identifying areas for improvement in efficiency

Regularly review the competitive landscape and analyze client feedback to improve product features and capabilities

Manage relationships with third party consultants to enable delivery

Evangelize product with internal stakeholders and clients

Assume responsibility as subject matter expert on the product for: Commercial teams, Modeling teams, Product Marketing, Tech/Ops/Engineering, Data Science, external partners, Clients, etc. 

Provide product domain expertise on product strategy, technical implementation, and operational process

Effectively communicate product status and progress to leadership and stakeholders

 
Qualifications:

3+ years with strong knowledge of the Digital and TV marketing / media industry and/or ad operations

Experience in planning, developing, and managing products, preferably in advertising, marketing, media or technology

Basic knowledge of statistical modeling preferred

Bachelor's degree in Computer Science related field preferred (Computer Science, Computer and Information Technology, Systems Analysis & Design, Management Information Systems, Information Sciences and Technology, IT Management, Management Information Systems, Business Information Technology, Decision Support Systems)

Basic knowledge of software development and platform architecture principles

Demonstrated ability to drive product research and competitive analyses

Demonstrated ability to work with and manage both technical and non-technical teams, as well as external vendors

Ability to manage multiple projects in a fast-paced environment

Ability to manage and build relationships with clients and external parties to understand product features and requirements

Excellent communication skills and ability to coordinate work across geographically distributed teams Preferred: Technical knowledge of cross-platform media / behavior measurement technologies and data, including any of the following: Media panels Advertising technology (e.g. JS / pixel tags; data management platforms) “Big data” media measurement sources (e.g. set top box, Smart TV data) Data matching methods (e.g. cross-device data; online-to-offline Onboarding; PII matching and management) Secure environment approaches (e.g. clean room, secure multi-party compute, etc.)

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