eCommerce Strategic Marketing Manager - Remote

What You'll Love About Us:

American Licorice was founded on a simple idea: that companies can succeed by investing in the happiness of their people, communities, and environment. We have a culture focused on Integrity, Compassion, Engagement, and Teamwork - to be better tomorrow than we are today! You have the unique opportunity to join a diverse team that is open, helpful, collaborative, strategic, committed to quality, and dedicated to delivering positively sweet experiences for consumers and associates alike! Established in 1914, American Licorice looks towards the future with the same pioneering spirit, by leading in innovation, quality, and philanthropy. We take pride in the work we do, are transparent in our processes, and celebrate success as a team. If you want to join a growing company with a family legacy and love a challenge, we would love to meet you.

American Licorice understands the value of supporting and encouraging associate wellbeing at home and in the office. Benefits for associates include:

• Medical, dental, and vision insurance
• 11 paid holidays
• Paid vacation
• 401(k) savings plan with company match
• Competitive market-based pay
• Growth opportunities
• Wellness incentives for participation in healthy and sustainable living initiatives
• Volunteer time off
• Tuition assistance
• Healthy vending machines
• Positive work-life balance

Position Overview:

The Ecommerce Strategic Marketing Manager is responsible for driving ecommerce sales through the strategic oversight, implementation and measurement of: consistent, best-in-class content across all digital marketplace product listings, sales promotion email marketing efforts, as well as consumer engagement programs encouraging loyalty & repeat purchases. This position will work closely with the marketing team and production team to manage new product launches and to maintain consistent and robust content and brand messaging on all digital platforms.

Essential Job Functions:

• Measure and report performance of all marketing campaigns and assess against goals (ROI, KPIs). Adjust and improve to achieve set goals. Specifically, as they pertain to:
  • Email Campaigns
  • SMS Campaigns
  • Out of the box marketing opportunities
  • Product giveaways and sampling
  • Loyalty Programs
• Responsible for creating the ecommerce marketing calendar and coordinating those details and all multimedia content with the marketing team, marketplace manager, and the ecommerce site manager. Including:
  • Ecommerce product listing pages
  • Email marketing campaigns
  • SMS Campaigns
  • Website content
  • Seasonal/New product launches
• Budgetary planning and oversight for all ecommerce marketing efforts across internal sites and external marketplaces, excluding SEM/PPC.
• Develop annual integrated ecommerce marketing and content strategy in collaboration with Brand Managers, and oversee implementation of all campaigns, including:
  • Email marketing
  • Seasonal items
  • Planned promotions
  • Rewards & Loyalty program
• Evaluate online consumer research, market conditions and competitor data for insights, and develop new and creative strategies for consumer engagement and loyalty.
• Collaborate with Marketing team to develop and finalize D2C weekly promotional campaigns, including messaging, graphics, content, and offers/discounts.
• Collaborate with marketing team to support ecommerce-related goals as they pertain to:
  • Social Media
  • Affiliate Marketing Programs
  • Influencer Marketing
  • Loyalty Programs
  • Email Campaigns
• Share performance results with Marketing team and Ecommerce team for feedback & suggestions.
• Measure and report effectiveness of optimized content syndication across product listings
• Evaluate emerging ecommerce content and marketing technologies and tools, and make recommendations to leadership for implementation
• Collaborate with agencies and other vendor partners

Why We'll Love You:

• 2-4 years of digital marketing experience with a strong background in email marketing
• BA/BS in Marketing, Business, Communications preferred
• Commitment to ALC's core values: Integrity, Compassion, Engagement, and Team Player
• Demonstrated knowledge and/or experience in eCommerce and/or social media
• Experience and/or understanding of online advertising ecosystem
• Desire to learn and grow through on the job training and mentorship from the eCommerce team and other ALC leaders
• Some travel may be required
• Strong computer skills including Word, Excel, PowerPoint, digital image and video software, and Web-based programs
• Willingness to travel to attend seminars, conferences and meet with retail partners.

Why We'll Love You Even More:

• Creative thinker and writer, good listener, natural communicator, and problem solver with a positive and enthusiastic attitude
• Committed to helping people in social channels
• Ability to multi-task and think quickly
• Ability to grasp how community, content, and the social web align with wider business goals
• Discipline to work projects to deadlines, or build structure and process around new initiatives
• Commitment to effective internal relationships, communication and collaboration,
• Ability to prioritize and manage multiple projects simultaneously, distilling necessary tasks from high-level direction
• Delivery of consistent, helpful, and engaged customer engagement
• Willingness to enforce guidelines/boundaries
• Willingness to plan and develop strategies for increasing engagement and conversion