Digital Media Buyer - Remote
CDR Fundraising Group
Denver Colorado
United States
Advertising / Marketing / Public Relations
(No Timezone Provided)
Offering up to a $5,000 sign-on bonus**
Description
The Digital Media Buyer will buy and execute digital media campaigns for CDR's nonprofit clients. This position will be responsible for establishing and growing direct-response oriented digital media plans for our clients, with an emphasis on paid search, paid social, and programmatic advertising with a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing each of these campaign types, preferably with lead generation and revenue generation experience.
Job Responsibilities
- Manages and optimizes paid search, paid social, and/or display advertising for assigned clients with oversight from senior team members.
- Plans, executes, and optimizes paid search, paid social, and display.
- Traffics campaigns in Google Ads, Facebook Business Manager, and/or Search Ads 360/Campaign Manager ad-servers.
- Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compiles and presents performance reports to assigned clients with oversight from senior team members.
- Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Completes quality assurance of digital advertising campaigns prior to launch.
- Requirements
- Possesses a wide and deep understanding of paid search, paid social, and programmatic media with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- 4+ years of direct, hands-on media buying experience.
- Bachelor's degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Ads and Facebook Business Manager.
About Us
?
CDR Fundraising Group is an award-winning, full-service direct response fundraising agency with more than 30 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.
Our client's missions are our purpose and our passion. Together, we raise money to transform lives.
CDR Fundraising Group is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (). More about CDR and our clients can be found at .
CDR Fundraising Group is proud to be Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, age, and other statuses protected by law.
CDR Fundraising Group will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
Our Benefits
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Each full-time position at CDR is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid Life, Short-term and Long-term Disability coverage, Health Savings Account plan, Flexible Spending Account plans for health and dependent care, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.
Sign-on bonus to be paid in two installments: 50% payable with first paycheck, and 50% payable following the successful completion of 90-days of employment.
Digital Media Buyer - Remote
CDR Fundraising Group
Denver Colorado
United States
Advertising / Marketing / Public Relations
(No Timezone Provided)
Offering up to a $5,000 sign-on bonus**
Description
The Digital Media Buyer will buy and execute digital media campaigns for CDR's nonprofit clients. This position will be responsible for establishing and growing direct-response oriented digital media plans for our clients, with an emphasis on paid search, paid social, and programmatic advertising with a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing each of these campaign types, preferably with lead generation and revenue generation experience.
Job Responsibilities
- Manages and optimizes paid search, paid social, and/or display advertising for assigned clients with oversight from senior team members.
- Plans, executes, and optimizes paid search, paid social, and display.
- Traffics campaigns in Google Ads, Facebook Business Manager, and/or Search Ads 360/Campaign Manager ad-servers.
- Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compiles and presents performance reports to assigned clients with oversight from senior team members.
- Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Completes quality assurance of digital advertising campaigns prior to launch.
- Requirements
- Possesses a wide and deep understanding of paid search, paid social, and programmatic media with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- 4+ years of direct, hands-on media buying experience.
- Bachelor's degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Ads and Facebook Business Manager.
About Us
?
CDR Fundraising Group is an award-winning, full-service direct response fundraising agency with more than 30 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.
Our client's missions are our purpose and our passion. Together, we raise money to transform lives.
CDR Fundraising Group is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (). More about CDR and our clients can be found at .
CDR Fundraising Group is proud to be Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, age, and other statuses protected by law.
CDR Fundraising Group will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
Our Benefits
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Each full-time position at CDR is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid Life, Short-term and Long-term Disability coverage, Health Savings Account plan, Flexible Spending Account plans for health and dependent care, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.
Sign-on bonus to be paid in two installments: 50% payable with first paycheck, and 50% payable following the successful completion of 90-days of employment.