Senior Analyst - Brand and Digital Marketing - Remote

Whirlpool Corporation

Madison Wisconsin

United States

Advertising / Marketing / Public Relations
(No Timezone Provided)

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

This role in summary

The Senior Analyst will lead efforts related to Brand Marketing, direct-to-consumer (D2C), and Digital Marketing technology deployments and enhancements across the North America region. The ideal candidate will have an excellent understanding of the business and technical perspectives of Brand Marketing strategy, Digital Marketing, MarTech, AdTech and CreativeTech, and a clear understanding on how to match a technical implementation to measurable business results. This position can be remote with standard working hours in either eastern or central time zones with 10% travel.

Your responsibilities will include:

  • Creating and managing detailed requirements (in the form of epics / user stories or Business Requirement Documentation/Technical Requirements Document (BRD)/TRDs) and ensuring those requirements can be translated into definable tasks for a development team
  • Collaborating with technical SMEs to develop and update key artifacts such as flowcharts, data flow diagrams, architecture diagrams, and network diagrams
  • Support for system, functional, and User Acceptance Testing (UAT) testing. This includes assisting the business team and testing COE with test script development, test execution, and recommendation on testing sign-off
  • Contribute to planning for operational activities such as end user training, change management, and sustainment / support
  • Act as or in absence of Project Manager / Scrum Master on small projects - manage multiple small projects, project plans, and budgets simultaneously
  • Communicate risks, issues, challenges, and status/progress of the project
  • Lead or assist in preparing and scoring Requests for Proposal (RFPs) / proposals
  • Lead or assist in license renewals and license budgeting
  • Mentor and lead other Global Information System (GIS) analysts on project and operational activities
  • Serve as a GIS point-of-contact for key business stakeholders, monitoring customer satisfaction and understanding and relaying stakeholder needs to the rest of the GIS organization
  • Minimum requirements

  • Bachelor’s Degree
  • 3+ years’ experience in areas utilizing web, MarTech, AdTech and CreativeTech technologies
  • 3+ years’ experience with marketing capabilities such as Content Management, Digital Asset Management, Product Information Management, Paid Advertising/Media and DMP solutions, Social Media management, etc.
  • Preferred skills and experiences

  • Experience with the Adobe Experience Manager platform and other Adobe tools (Creative Suite, Campaign, Target, Launch, Analytics, Workfront)
  • Experience in working with cross-functional teams, business partners, and vendors
  • Experience working in both waterfall and agile environments
  • Experience with Jira and Confluence
  • RSRWH

    Connect with us and learn more about Whirlpool Corporation 

    See what it's like to work at Whirlpool by visiting Whirlpool Careers.

    Senior Analyst - Brand and Digital Marketing - Remote

    Whirlpool Corporation

    Madison Wisconsin

    United States

    Advertising / Marketing / Public Relations

    (No Timezone Provided)

    Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

    Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

    This role in summary

    The Senior Analyst will lead efforts related to Brand Marketing, direct-to-consumer (D2C), and Digital Marketing technology deployments and enhancements across the North America region. The ideal candidate will have an excellent understanding of the business and technical perspectives of Brand Marketing strategy, Digital Marketing, MarTech, AdTech and CreativeTech, and a clear understanding on how to match a technical implementation to measurable business results. This position can be remote with standard working hours in either eastern or central time zones with 10% travel.

    Your responsibilities will include:

  • Creating and managing detailed requirements (in the form of epics / user stories or Business Requirement Documentation/Technical Requirements Document (BRD)/TRDs) and ensuring those requirements can be translated into definable tasks for a development team
  • Collaborating with technical SMEs to develop and update key artifacts such as flowcharts, data flow diagrams, architecture diagrams, and network diagrams
  • Support for system, functional, and User Acceptance Testing (UAT) testing. This includes assisting the business team and testing COE with test script development, test execution, and recommendation on testing sign-off
  • Contribute to planning for operational activities such as end user training, change management, and sustainment / support
  • Act as or in absence of Project Manager / Scrum Master on small projects - manage multiple small projects, project plans, and budgets simultaneously
  • Communicate risks, issues, challenges, and status/progress of the project
  • Lead or assist in preparing and scoring Requests for Proposal (RFPs) / proposals
  • Lead or assist in license renewals and license budgeting
  • Mentor and lead other Global Information System (GIS) analysts on project and operational activities
  • Serve as a GIS point-of-contact for key business stakeholders, monitoring customer satisfaction and understanding and relaying stakeholder needs to the rest of the GIS organization
  • Minimum requirements

  • Bachelor’s Degree
  • 3+ years’ experience in areas utilizing web, MarTech, AdTech and CreativeTech technologies
  • 3+ years’ experience with marketing capabilities such as Content Management, Digital Asset Management, Product Information Management, Paid Advertising/Media and DMP solutions, Social Media management, etc.
  • Preferred skills and experiences

  • Experience with the Adobe Experience Manager platform and other Adobe tools (Creative Suite, Campaign, Target, Launch, Analytics, Workfront)
  • Experience in working with cross-functional teams, business partners, and vendors
  • Experience working in both waterfall and agile environments
  • Experience with Jira and Confluence
  • RSRWH

    Connect with us and learn more about Whirlpool Corporation 

    See what it's like to work at Whirlpool by visiting Whirlpool Careers.