Senior Marketing Director, Institutional B2C, Care Services - Telecommute

UnitedHealth Group

Chicago Illinois

United States

Sales
(No Timezone Provided)

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

The Marketing Director, Institutional B2C will own responsibility for the development and execution of the consumer marketing strategy (B2C, B2B2C and D2C) for the Institutional products within the Care Services Business Unit. Key activities include creating and defining the go-to-market strategy, building value propositions, developing branding / positioning strategies, and planning and executing consumer driven campaigns that drive desired consumer behavior / acceptance. This experienced marketing executive will be adept at target persona development, content creation strategies, target modeling, journey mapping, full funnel management, media optimization, creative testing, marketing automation, CRM & data strategies, and lead management strategies. This role will advance the data driven, research-based segmentation and will build and manage agency relationships to execute comprehensive marketing (e.g., campaign, creative, media, etc.) plans.

This role will be laser focused on driving accretive value for the organization. This executive will be adept at understanding how value is created in a heavily matrixed, Fortune 5 organization and will seek ways for Marketing to create, drive and demonstrate significant value.

Outstanding interpersonal skills will be a critical component of success in this role. This high-profile position will require the Marketing Director to build strong relationships with BU executives up to and including the C-level. This leader will be expected to cultivate the confidence of business leadership by working closely and effectively with the product and operations teams. The ability to quickly establish credibility, demonstrate value and build trust are a must. Additionally, this executive will have responsibility for a growing team and must be able to guide, coach and deploy employees at varying levels to individual and team success. This role reports to the Vice President of Care Services Marketing.

You'll enjoy the flexibility to telecommute* from anywhere within United States as you take on some tough challenges.

Primary Responsibilities:

  • Product marketing campaigns: proactively develop integrated marketing engagement programs that drive consumer behavior while building consumer satisfaction and loyalty
  • Consumer marketing target persona development, journey mapping, messaging, and positioning and content development. Create and maintain marketing asset framework and architecture and lead the development and management of content including collateral, presentations, and videos
  • Measure and report key marketing performance indicators. Prepare and communicate executive-level updates with recommendations for improvement and growth
  • Identify and recommend opportunities for future growth by deepening understanding of the market, competition, business goals, and portfolio value propositions
  • Maintain a deep understanding of product, value-proposition, and business unit readiness for market execution
  • Stand up new marketing models and channels to grow marketing reach, effectiveness, and contribution
  • Work cross-functionally with internal marketing support teams to identify available marketing levers. Build, execute and measure the success of campaigns
  • Act as SME on relevant industry and regulatory marketing standards and guidelines. Ensure marketing materials and programs adhere to established standards and guidelines
  • Foster a culture of curiosity, learning, continuous improvement, and innovation. Research, develop and seek opportunities to introduce best practices, tactics, and channels to engage customers in new and appealing ways

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's Degree
  • 4+ years of B2B, B2B2C, and DTC marketing experience including target persona and journey mapping, CRM & data strategies, content management, marketing automation, product marketing, digital marketing, and end to end campaign management
  • Experience with marketing automation platforms
  • Experience managing multiple programs and projects simultaneously
  • Experience working with market research and customer journey mapping
  • Demonstrated success planning, executing, and measuring marketing campaigns, and demonstrated history of generating a strong return on investment in prior campaign work
  • Demonstrated history of using marketing analytics to continuously improve campaigns and ad spend
  • Track record of effective personnel leadership including talent acquisition, coaching, and mentoring
  • Sound command of Microsoft office suite, including Word, Excel, Outlook, and PowerPoint

Preferred Qualifications:

  • MBA
  • Account-based marketing experience
  • Healthcare or Financial Services Marketing experience is strongly preferred
  • Ability to thrive in a performance-based marketing environment
  • Ability to be flexible and work with ambiguity
  • Demonstrated ability in working cross functionally in a highly matrixed environment
  • Sound leadership communication and influencing skills; influencing strategy with stakeholders


UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado Residents Only: The salary range for Colorado residents is $110,200 to $211,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job keywords: Senior Marketing Director, Institutional B2C, Care Services, Marketing Director, Institutional B2C, Care Services, Marketer, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote, WAH, NYC, New York City, NY, Chicago, IL, Illinois, Dallas, TX, Texas, St Louis, MO, Missouri, Los Angeles, CA, California, Denver, CO, Colorado, Seattle, WA, Washington

Senior Marketing Director, Institutional B2C, Care Services - Telecommute

UnitedHealth Group

Chicago Illinois

United States

Sales

(No Timezone Provided)

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

The Marketing Director, Institutional B2C will own responsibility for the development and execution of the consumer marketing strategy (B2C, B2B2C and D2C) for the Institutional products within the Care Services Business Unit. Key activities include creating and defining the go-to-market strategy, building value propositions, developing branding / positioning strategies, and planning and executing consumer driven campaigns that drive desired consumer behavior / acceptance. This experienced marketing executive will be adept at target persona development, content creation strategies, target modeling, journey mapping, full funnel management, media optimization, creative testing, marketing automation, CRM & data strategies, and lead management strategies. This role will advance the data driven, research-based segmentation and will build and manage agency relationships to execute comprehensive marketing (e.g., campaign, creative, media, etc.) plans.

This role will be laser focused on driving accretive value for the organization. This executive will be adept at understanding how value is created in a heavily matrixed, Fortune 5 organization and will seek ways for Marketing to create, drive and demonstrate significant value.

Outstanding interpersonal skills will be a critical component of success in this role. This high-profile position will require the Marketing Director to build strong relationships with BU executives up to and including the C-level. This leader will be expected to cultivate the confidence of business leadership by working closely and effectively with the product and operations teams. The ability to quickly establish credibility, demonstrate value and build trust are a must. Additionally, this executive will have responsibility for a growing team and must be able to guide, coach and deploy employees at varying levels to individual and team success. This role reports to the Vice President of Care Services Marketing.

You'll enjoy the flexibility to telecommute* from anywhere within United States as you take on some tough challenges.

Primary Responsibilities:

  • Product marketing campaigns: proactively develop integrated marketing engagement programs that drive consumer behavior while building consumer satisfaction and loyalty
  • Consumer marketing target persona development, journey mapping, messaging, and positioning and content development. Create and maintain marketing asset framework and architecture and lead the development and management of content including collateral, presentations, and videos
  • Measure and report key marketing performance indicators. Prepare and communicate executive-level updates with recommendations for improvement and growth
  • Identify and recommend opportunities for future growth by deepening understanding of the market, competition, business goals, and portfolio value propositions
  • Maintain a deep understanding of product, value-proposition, and business unit readiness for market execution
  • Stand up new marketing models and channels to grow marketing reach, effectiveness, and contribution
  • Work cross-functionally with internal marketing support teams to identify available marketing levers. Build, execute and measure the success of campaigns
  • Act as SME on relevant industry and regulatory marketing standards and guidelines. Ensure marketing materials and programs adhere to established standards and guidelines
  • Foster a culture of curiosity, learning, continuous improvement, and innovation. Research, develop and seek opportunities to introduce best practices, tactics, and channels to engage customers in new and appealing ways

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's Degree
  • 4+ years of B2B, B2B2C, and DTC marketing experience including target persona and journey mapping, CRM & data strategies, content management, marketing automation, product marketing, digital marketing, and end to end campaign management
  • Experience with marketing automation platforms
  • Experience managing multiple programs and projects simultaneously
  • Experience working with market research and customer journey mapping
  • Demonstrated success planning, executing, and measuring marketing campaigns, and demonstrated history of generating a strong return on investment in prior campaign work
  • Demonstrated history of using marketing analytics to continuously improve campaigns and ad spend
  • Track record of effective personnel leadership including talent acquisition, coaching, and mentoring
  • Sound command of Microsoft office suite, including Word, Excel, Outlook, and PowerPoint

Preferred Qualifications:

  • MBA
  • Account-based marketing experience
  • Healthcare or Financial Services Marketing experience is strongly preferred
  • Ability to thrive in a performance-based marketing environment
  • Ability to be flexible and work with ambiguity
  • Demonstrated ability in working cross functionally in a highly matrixed environment
  • Sound leadership communication and influencing skills; influencing strategy with stakeholders


UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado Residents Only: The salary range for Colorado residents is $110,200 to $211,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job keywords: Senior Marketing Director, Institutional B2C, Care Services, Marketing Director, Institutional B2C, Care Services, Marketer, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote, WAH, NYC, New York City, NY, Chicago, IL, Illinois, Dallas, TX, Texas, St Louis, MO, Missouri, Los Angeles, CA, California, Denver, CO, Colorado, Seattle, WA, Washington