Senior Product Marketing Manager (Remote)

WHO ARE WE:Sounding Board is the first-of-its-kind coaching enablement platform offering both the technology infrastructure and the coach network to enable and scale coaching practices organization-wide. A Series-A startup backed by top tier VCs with a vision to democratize access to coaching across all levels of an organization, Sounding Board combines a SaaS, cloud-based management platform with a high quality, managed network of global coaches that can deliver remote, virtual 1:1 and group coaching at scale.Our customers include large scale enterprises like Intel, Kraft Heinz, Mozilla, Dropbox & Cloudera and high growth companies across every industry such as Chime, Plaid, Zoom and UserTesting. When companies partner with us they see a resulting increase in promotion, retention and development of critical leadership skills in their participating employees. SAP.iO foundry recognized Sounding Board as one among the top 7 HRTech startups in 2019.WHY SOUNDING BOARD:A mission-driven company creating the next generation of leadersExciting, early-stage startup led by experienced entrepreneurial foundersBacked by leading investors including Bloomberg Beta, Precursor Ventures, and CanaanPassionate, diverse & inclusive teamRemote working environment (must reside/work in the following states: Arizona, California, Colorado, Georgia, Illinois, Massachusetts, Michigan, Nebraska, Nevada, New Hampshire, New York, North Carolina, Oregon, Texas, and Washington)Coaching & Wellness benefit Every employee gets a 1:1 coach & monthly wellness stipendFlexible PTO take time when you need itCompetitive salary and benefitsHealth benefits for employees and dependents 100% paid for by the companyEnd of year Holiday shut-downFive additional summer holidays in 2021WHAT IS THE OPPORTUNITY?We go by the adage that the product teams get the product on the shelf and the product marketing gets the product picked from the shelf. The right person for the role will be someone who cares deeply about our customers, continuously learns and understands how we deliver value to them, and brings a balance of strategic thinking and rapid execution.You will drive the go-to market positioning, strategy, and clear messaging for our portfolio of products, services and user experiences. This role works cross-functionally with product, coach network, sales, customer success, customer support, and other marketing stakeholders.This is a new category creation experience and a great development opportunity to design a scalable product marketing practice and grow along with a fast-growing start-up.WHAT WILL I BE DOING: (specific details of the job):Develop a strong understanding of the broader ecosystem and competitive landscape to develop positioning, value proposition and messaging for product lines and featuresStandardize product naming across product UX, sales collateral, and marketing materialsOwn feature roll-out communication to both the internal and external stakeholdersDevelop go-to-market launch strategies for new features that drive customer adoption, increase in engagement, retention, and expansionProduce high quality materials with pertinent feature details for sales enablementCollaborate with Marketing team to develop our customers needs/expectations, and how products will meet those needs through surveys, interviews, and feedback from Sales and customer successRepresent the voice of the customer and demonstrate a pulse of the competitive landscapePartner and collaborate with Product Management, Design, and Engineering to help define the product strategy and feature roadmapPartner with key stakeholders in the envisioning, development, and iterative journey to product-market fit for a 0-to-1 enterprise productContinuously find ways to run quick and cheap experiments that allow us to iterate on messaging, marketing assets and tactics, onboarding journeys, and more.Develop a pricing strategy based on market positioning and competitive research along with SalesWHAT SKILLS DO I NEED:Skilled storyteller who can craft compelling messages across audiencesBring the rigor of gathering and analyzing qualitative and quantitative data to inform product strategyExperience with B2B marketing and sales enablementIndependent, self-starter with ability to work remotelyStrong quantitative analytical abilityExcellent command of English, both written and verbalComfort in a face-paced, entrepreneurial, start-up environmentDeliver results in an ambiguous, rapidly changing environmentSuperior attention to detailWHAT EXPERIENCE/QUALIFICATIONS DO I NEED:BA/BS or equivalent education in business, marketing, communication or a related field. MBA a plus5-10 years of experience in marketing/ advertising/ product management or similar functional roles4-8 years of Product Marketing experience at a tech company (ideally Enterprise SaaS)Hands on category design experience is a huge plusProgressive experience working with B2B SaaS and services environmentsPlus - Experience in startups, ed-tech/ HR-tech/ mental health, or enterprise softwareBonus for experience with product led growth and/or selling into the enterpriseExperience in developing and executing go-to-market strategiesExperience partnering with sales and marketing to create product-based collateralIt is the policy of Sounding Board, Inc to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.