Vice President of Growth Marketing (Remote)

SWORD Health

null

United States

Advertising / Marketing / Public Relations
(No Timezone Provided)

WHO WE ARE

SWORD Health is a pioneering digital healthcare company working to relieve the millions of people suffering from musculoskeletal pain. Our groundbreaking solution pairs licensed physical therapists with an artificial intelligence powered digital therapist to help people overcome chronic and post-surgical pain faster and more cost-effectively than anything out there. We’re on a mission to reduce U.S. healthcare costs by $70B by making it simple for people to recover at home, without resorting to imaging, surgeries or opioids.

SWORD Health is looking for a growth marketing executive to lead the team responsible for increasing awareness and utilization of SWORD. This person will be at the center of SWORD’s growth, building and leading a team of Marketing Managers and Growth Marketers to drive member acquisition, optimize our acquisition channels, and maximize performance of our funnel. You’ll work closely with the Customer Success, Commercial, Clinical Operations, Product, and Data teams to drive SWORD’s mission to deliver the world’s most advanced musculoskeletal care to millions of people using technology.

The ideal fit is an experienced B2C marketing expert with an exceptional talent for team leadership and growth marketing, and who wants to use these talents to deliver better health care to those who need it most.

What You'll Do:

  • Build, lead, and mentor a best-in-class marketing team made up of Marketing Managers and Growth Marketers.
  • Work with customers, internal teams, and external vendors to maximize enrollment and drive engagement in SWORD’s product.
  • Identify new and optimize existing acquisition channels including email, direct mail, digital marketing, and landing pages.
  • Work with the Customer Success team to scale enrollment marketing solutions that support SWORD’s enterprise customers.
  • Develop the tools and product roadmap necessary to measure performance and capture quantifiable & qualitative insights for all initiatives.
  • Define, drive, and measure KPIs for all initiatives.

    • About You:

  • 10+ years in a B2C growth or acquisition marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required).
  • Strong people management skills with an ability to design and build a highly effective marketing organization in a fast paced, rapidly evolving environment.
  • Unique ability to build a best-in-class B2C growth marketing engine; proven track record of attracting talent, implementing technology / tools, optimizing B2C acquisition channels and tracking attribution.
  • Strong analytical curiosity and comfort level with data and leading BI tools like Looker or Tableau; SQL skill is a plus.
  • Growth mindset and ability to positively influence internal and external teams via analytical and story-telling skills.
  • Passionate about bringing world-class healthcare to those who need it.
  • No ego, highly collaborative, goal-oriented, and confident.

    • Please note that SWORD Health Recruiting will only correspond through @swordhealth.com domain email addresses. Any outside requests claiming to represent SWORD Health Recruiting may be fraudulent. We will never ask you to submit payment or financial information to participate in our interview process. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the individual and consider reporting them to the relevant authorities, such as the US FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you received from SWORD Health Recruiting, please forward it to [email protected].

    Vice President of Growth Marketing (Remote)

    SWORD Health

    null

    United States

    Advertising / Marketing / Public Relations

    (No Timezone Provided)

    WHO WE ARE

    SWORD Health is a pioneering digital healthcare company working to relieve the millions of people suffering from musculoskeletal pain. Our groundbreaking solution pairs licensed physical therapists with an artificial intelligence powered digital therapist to help people overcome chronic and post-surgical pain faster and more cost-effectively than anything out there. We’re on a mission to reduce U.S. healthcare costs by $70B by making it simple for people to recover at home, without resorting to imaging, surgeries or opioids.

    SWORD Health is looking for a growth marketing executive to lead the team responsible for increasing awareness and utilization of SWORD. This person will be at the center of SWORD’s growth, building and leading a team of Marketing Managers and Growth Marketers to drive member acquisition, optimize our acquisition channels, and maximize performance of our funnel. You’ll work closely with the Customer Success, Commercial, Clinical Operations, Product, and Data teams to drive SWORD’s mission to deliver the world’s most advanced musculoskeletal care to millions of people using technology.

    The ideal fit is an experienced B2C marketing expert with an exceptional talent for team leadership and growth marketing, and who wants to use these talents to deliver better health care to those who need it most.

    What You'll Do:

  • Build, lead, and mentor a best-in-class marketing team made up of Marketing Managers and Growth Marketers.
  • Work with customers, internal teams, and external vendors to maximize enrollment and drive engagement in SWORD’s product.
  • Identify new and optimize existing acquisition channels including email, direct mail, digital marketing, and landing pages.
  • Work with the Customer Success team to scale enrollment marketing solutions that support SWORD’s enterprise customers.
  • Develop the tools and product roadmap necessary to measure performance and capture quantifiable & qualitative insights for all initiatives.
  • Define, drive, and measure KPIs for all initiatives.

    • About You:

  • 10+ years in a B2C growth or acquisition marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required).
  • Strong people management skills with an ability to design and build a highly effective marketing organization in a fast paced, rapidly evolving environment.
  • Unique ability to build a best-in-class B2C growth marketing engine; proven track record of attracting talent, implementing technology / tools, optimizing B2C acquisition channels and tracking attribution.
  • Strong analytical curiosity and comfort level with data and leading BI tools like Looker or Tableau; SQL skill is a plus.
  • Growth mindset and ability to positively influence internal and external teams via analytical and story-telling skills.
  • Passionate about bringing world-class healthcare to those who need it.
  • No ego, highly collaborative, goal-oriented, and confident.

    • Please note that SWORD Health Recruiting will only correspond through @swordhealth.com domain email addresses. Any outside requests claiming to represent SWORD Health Recruiting may be fraudulent. We will never ask you to submit payment or financial information to participate in our interview process. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the individual and consider reporting them to the relevant authorities, such as the US FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you received from SWORD Health Recruiting, please forward it to [email protected].

    Apply