Marketing Automation/Campaign Consultant (Remote)

Digital Alchemy

Fort Worth Texas

United States

Advertising / Marketing / Public Relations
(No Timezone Provided)

As APAC’s leading data-driven marketing services provider, Digital Alchemy works with some of the world’s leading brands, bringing customer intelligence together with dynamic decisioning to deliver hyper-personalization at scale. From our origins in database hosting, to our full suite of marketing services today, we believe in bringing people, capability and performance together to forever change customer experience for the better. In 17 years of industry leadership, we are proud to see many original clients become long-term Digital Alchemy champions.

As a Campaign Consultant, you are accountable for providing consulting services to the Marketing team and assisting them in the design of campaigns to help achieve business outcomes. You will own the delivery of multi-channel data driven campaigns, provide proactive consulting & advice on best practice campaign design, based on your deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end to end build process of data through to communications to the customer. In the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping driving incremental value to the Client’s business.

Responsibilities:

  • Ensure best practice campaign design, build, QA & execution on time and as per campaign brief
  • Provide a guidance / consulting on improvements that can be made to campaigns both new & existing
  • Socialize new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results
  • Take ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaign are put together accurately, on time
  • Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing, briefing, optimization and experimentation
  • Be able to prioritize multiple tasks based business critical outcomes and be able to work in an agile manner to deliver to marketing needs
  • Analyze client data, current campaigns and insights to identify opportunities and areas for additional projects to add value
  • Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations

Required Skills & Experience
  • 5+ years experience working in build & delivery of data driven marketing campaigns across multiple channels
  • Experience in working in multi-platform environments, that require orchestration of data across different systems to enable marketing campaigns
  • Strong understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns
  • Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational data bases. Understanding of Big Data systems is beneficial
  • Experience using Enterprise Marketing tools such as Salesforce Marketing Cloud, Salesforce Pardot, HCL Unica, Adobe Campaigns, Oracle Eloqua etc. is a PLUS
  • Good understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity
  • A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business
  • Pragmatic problem solver with a keen attitude to deliver business outcomes
  • Work both independently and collaboratively in gathering requirements with minimal supervision.
  • Excellent written and oral communication skills
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Marketing Automation/Campaign Consultant (Remote)

Digital Alchemy

Fort Worth Texas

United States

Advertising / Marketing / Public Relations

(No Timezone Provided)

As APAC’s leading data-driven marketing services provider, Digital Alchemy works with some of the world’s leading brands, bringing customer intelligence together with dynamic decisioning to deliver hyper-personalization at scale. From our origins in database hosting, to our full suite of marketing services today, we believe in bringing people, capability and performance together to forever change customer experience for the better. In 17 years of industry leadership, we are proud to see many original clients become long-term Digital Alchemy champions.

As a Campaign Consultant, you are accountable for providing consulting services to the Marketing team and assisting them in the design of campaigns to help achieve business outcomes. You will own the delivery of multi-channel data driven campaigns, provide proactive consulting & advice on best practice campaign design, based on your deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end to end build process of data through to communications to the customer. In the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping driving incremental value to the Client’s business.

Responsibilities:

  • Ensure best practice campaign design, build, QA & execution on time and as per campaign brief
  • Provide a guidance / consulting on improvements that can be made to campaigns both new & existing
  • Socialize new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results
  • Take ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaign are put together accurately, on time
  • Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing, briefing, optimization and experimentation
  • Be able to prioritize multiple tasks based business critical outcomes and be able to work in an agile manner to deliver to marketing needs
  • Analyze client data, current campaigns and insights to identify opportunities and areas for additional projects to add value
  • Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations

Required Skills & Experience
  • 5+ years experience working in build & delivery of data driven marketing campaigns across multiple channels
  • Experience in working in multi-platform environments, that require orchestration of data across different systems to enable marketing campaigns
  • Strong understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns
  • Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational data bases. Understanding of Big Data systems is beneficial
  • Experience using Enterprise Marketing tools such as Salesforce Marketing Cloud, Salesforce Pardot, HCL Unica, Adobe Campaigns, Oracle Eloqua etc. is a PLUS
  • Good understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity
  • A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business
  • Pragmatic problem solver with a keen attitude to deliver business outcomes
  • Work both independently and collaboratively in gathering requirements with minimal supervision.
  • Excellent written and oral communication skills
Powered by JazzHR

Zbg08d7LIx