Media Planning Manager 2 (Remote)

Humana

Louisville Kentucky

United States

Customer Service / Call Center
(No Timezone Provided)

About this job

Description

Humana’s Media Team is seeking a Media Planning Manager 2 to join our team working near Chicago, IL, Louisville, KY or remote anywhere in the US. As a Media Planning Manager 2, you will design media plans across our product lines to drive awareness, consideration and conversion. You will support the media plans of lines of business like Employer Group and Pharmacy which represent the fastest growing products and a big part of the company’s future.

Responsibilities

The Media Planning Manager 2 will work with a collaborative and fun media team across the media campaign life cycle: briefing, strategy, tactical, reporting, and budgeting. Additionally, this

Description

Humana’s Media Team is seeking a Media Planning Manager 2 to join our team working near Chicago, IL, Louisville, KY or remote anywhere in the US. As a Media Planning Manager 2, you will design media plans across our product lines to drive awareness, consideration and conversion. You will support the media plans of lines of business like Employer Group and Pharmacy which represent the fastest growing products and a big part of the company’s future.

Responsibilities

The Media Planning Manager 2 will work with a collaborative and fun media team across the media campaign life cycle: briefing, strategy, tactical, reporting, and budgeting. Additionally, this role will partner closely with our Media Agency on execution. This is an exciting opportunity to be a part of a smart team, build your media skill set and contribute significantly to the growth of our business.

Key Responsibilities

  • Identify target audiences and specific messages, channels, content and tactics

  • Coordinate end-to-end campaign life-cycle

  • Maintain campaign-related documentation (e.g., media plans, creative executions, etc.)

  • Develop and maintain budgets to oversee costs and metrics to evaluate the effectiveness of campaigns

  • While this role is remote, candidates that reside within 50 miles of Louisville, KY or Chicago, IL will be expected to be in office as needed for in person collaboration once CDC restrictions are lifted. All others will remain virtual/remote.

    Required Qualifications

  • Bachelor's degree in Marketing, Communications or relevant field

  • 3 years of progressive experience in Marketing or Media

  • Experience in Strategic Media Planning

  • Familiar with digital marketing: Social, Search, Display, Video, etc and how to plan them

  • Experience budgeting and overseeing target metrics

  • Possess the ability to write queries, create forms, reports and documents in Excel

  • Strong writing and communication skills

  • Proficiency using Microsoft Office

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

  • Preferred Qualifications

  • Located in Louisville, KY or Chicago (Strongly preferred)

  • Experienced with Adobe and/or Google Adwords

  • Prior health insurance industry experience

  • Prior ad agency experience a plus

  • Additional Requirements/Information

    Covid-19 Vaccine Requirement

  • We will require for this job as we are a healthcare company committed to putting health and safety first for our members, patients, associates and the communities we serve. 

  • If progressed to offer, you will be required to provide proof of full vaccination or documentation for a medical or religious exemption consideration where allowed by law. Requests for these exemptions should be submitted at least 2 week prior to your scheduled first day of work. 

  • Work at Home/Remote Requirements

  • Must ensure designated work area is free from distractions during work hours and virtual meetings

  • Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10×1 (10mbs download x 1mbs upload) for optimal performance of is required

  • Travel

    Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require quarterly travel depending on business needs.

    Scheduled Weekly Hours

    40

    Media Planning Manager 2 (Remote)

    Humana

    Louisville Kentucky

    United States

    Customer Service / Call Center

    (No Timezone Provided)

    About this job

    Description

    Humana’s Media Team is seeking a Media Planning Manager 2 to join our team working near Chicago, IL, Louisville, KY or remote anywhere in the US. As a Media Planning Manager 2, you will design media plans across our product lines to drive awareness, consideration and conversion. You will support the media plans of lines of business like Employer Group and Pharmacy which represent the fastest growing products and a big part of the company’s future.

    Responsibilities

    The Media Planning Manager 2 will work with a collaborative and fun media team across the media campaign life cycle: briefing, strategy, tactical, reporting, and budgeting. Additionally, this

    Description

    Humana’s Media Team is seeking a Media Planning Manager 2 to join our team working near Chicago, IL, Louisville, KY or remote anywhere in the US. As a Media Planning Manager 2, you will design media plans across our product lines to drive awareness, consideration and conversion. You will support the media plans of lines of business like Employer Group and Pharmacy which represent the fastest growing products and a big part of the company’s future.

    Responsibilities

    The Media Planning Manager 2 will work with a collaborative and fun media team across the media campaign life cycle: briefing, strategy, tactical, reporting, and budgeting. Additionally, this role will partner closely with our Media Agency on execution. This is an exciting opportunity to be a part of a smart team, build your media skill set and contribute significantly to the growth of our business.

    Key Responsibilities

  • Identify target audiences and specific messages, channels, content and tactics

  • Coordinate end-to-end campaign life-cycle

  • Maintain campaign-related documentation (e.g., media plans, creative executions, etc.)

  • Develop and maintain budgets to oversee costs and metrics to evaluate the effectiveness of campaigns

  • While this role is remote, candidates that reside within 50 miles of Louisville, KY or Chicago, IL will be expected to be in office as needed for in person collaboration once CDC restrictions are lifted. All others will remain virtual/remote.

    Required Qualifications

  • Bachelor's degree in Marketing, Communications or relevant field

  • 3 years of progressive experience in Marketing or Media

  • Experience in Strategic Media Planning

  • Familiar with digital marketing: Social, Search, Display, Video, etc and how to plan them

  • Experience budgeting and overseeing target metrics

  • Possess the ability to write queries, create forms, reports and documents in Excel

  • Strong writing and communication skills

  • Proficiency using Microsoft Office

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

  • Preferred Qualifications

  • Located in Louisville, KY or Chicago (Strongly preferred)

  • Experienced with Adobe and/or Google Adwords

  • Prior health insurance industry experience

  • Prior ad agency experience a plus

  • Additional Requirements/Information

    Covid-19 Vaccine Requirement

  • We will require for this job as we are a healthcare company committed to putting health and safety first for our members, patients, associates and the communities we serve. 

  • If progressed to offer, you will be required to provide proof of full vaccination or documentation for a medical or religious exemption consideration where allowed by law. Requests for these exemptions should be submitted at least 2 week prior to your scheduled first day of work. 

  • Work at Home/Remote Requirements

  • Must ensure designated work area is free from distractions during work hours and virtual meetings

  • Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10×1 (10mbs download x 1mbs upload) for optimal performance of is required

  • Travel

    Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require quarterly travel depending on business needs.

    Scheduled Weekly Hours

    40