Media Manager ( Work from Home, Las Vegas Area)

PRIMARY PURPOSE:

The Media Manager manages the day-to-day operations of the Company’s strategic media initiatives in collaboration with the media agency of record and the larger media team, which may include, and are not limited to, the development and measurement of strategic media plans for hotel, entertainment, food & beverage, nightlife, retail, attractions and partnerships. This role serves as the main point of contact for these verticals and MGM Resorts International partnerships, while negotiating and executing integrated inmarket media buys (OOH, radio, print, digital), in addition to programmatic digital media buying and optimization using multi-channel reporting.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Develops, executes and optimizes integrated media strategies for Luxury, Core and Regional properties, in collaboration with internal teams, media agency of record and Entertainment COE

Negotiates and executes integrated in-market media placements, and programmatic digital buys, employing audience/behavioral segmentation, re-targeting and sequential messaging to meet and/or surpass key performance indicators

Maintains a profound understanding of property vertical, corporate initiative (i.e. M life, Leisure Sales) and partner (i.e. Cirque du Soleil, SBE, Hakkasan) business objectives and marketing/media needs, while also ensuring that media campaign activity is transparent to the property/corporate/partner teams

Manages and collaborates with the individual account teams within the media agency of record, ensuring that business objectives and historic campaign learnings are translated and understood, while coordinating the workflow of internal/external resources and industry/discipline specific insights to execute property, vertical and corporate campaigns; Partners with Brand Marketing and the creative AOR to ensure that media campaign deliverables are executed and trafficked with the media AOR/in-house team correctly - Manages pixels/data integration within the container tag solution on behalf of both the internal media team and agency partners

Serves as a subject matter expert, creating recommendations for key property/vertical, corporate and partner marketing contacts, communicating campaign performance, in conjunction with the AOR where applicable, and proactively identifies areas for improvement/optimization

Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the Accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms

Perform other job-related duties as requested.

MINIMUM REQUIREMENTS:

Bachelor degree or equivalent experience

Three (3) years of experience in marketing with an emphasis on integrated or digital media

PREFERRED:

Bachelor’s degree in Communications, Marketing, or Business Management; or equivalent education and experience

Minimum of six (6) years in marketing with an emphasis on integrated or digital media;

Experience in planning, executing digital campaigns, with an understanding of programmatic buying methodology and digital tracking tools;

Experience years leading media/marketing projects and overseeing media campaign development;

Experience working with and managing agency resources; and

Experience in delivering integrated media campaign strategies and subsequent reporting insights to peers, in addition to mid and upper-senior Executives.

Knowledge and experience leveraging integrated media campaigns in support of larger integrated media campaigns within the Hospitality and/or Gaming/Entertainment industries

Previous member or team leader who received public accolades for media campaigns - Bi-lingual, Spanish

CERTIFICATIONS, LICENSES, REGISTRATIONS:

Proof of eligibility to work in the United States- Google AdWords Certification preferred

KNOWLEDGE, SKILLS, AND ABILITIES:

Professional expertise in analyzing data and identifying key data points to drive impact decision-making

Managing complex paid media/paid social campaigns across multiple brands and partnerships

Proven experience in building and sustaining strong relationships with peer groups and agencies

Strong interpersonal skills to adapt to a variety of audiences and cultural backgrounds from mid and upper-senior Executives

Persuasive communicator in the English language who can adapt messaging in oral and written forms to a variety of audiences

Ability to review and accurately assess data and calculate risks; uses data to produce actionable insights and articulate needs

Strong business acumen which demonstrates current knowledge and trends within both offline and online; with experience in programmatic digital media buying

Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise