Marketing Copywriter (Remote)

Your Opportunity...

We are a personal growth & coaching institute. Our mission: we inspire, instruct and ignite people to create and live a life they love.

We are growing fast and are looking for TWO rockstar copywriters to join our dynamic, heart-centered, and mission-driven team:

1. A Copywriter to optimize funnels for our Coach Certification division:

1. Funnel Pages: You craft compelling, congruent copy for squeeze/delivery pages to move traffic through our funnel, ensuring the highest conversion rates possible. 
2. Email Marketing: You write compelling, engaging emails with high deliverability, open rates, and click through rates.
3. Video Scripts: You produce scripts for cutting edge videos, that tell compelling stories and make seamless calls to action - to be used in our funnel pages.
4. Sales Pages & VSLs: You know what a “big idea” is (without Googling it right now). You produce Big Idea-driven copy for sales pages and VSLs that produce stellar conversion rates and lead to strong sales results for all types of traffic coming to our sales pages.
5. Lead magnets: You create world-class marketing assets that drive cold traffic into our funnels, transforming prospects into eager and enthusiastic, ready-to-buy leads.

1. A Copywriter to take on Facebook ads for our entire Institute (heavily focused on Coach Certification and Life & Transformation divisions). This means:

1. Facebook Ads: Compelling, story-driven copy that stops the scroll, engages our audience, and gets the right people to click through the funnel. Increasing opt-ins, registrations, purchases and back-end upgrades with skillful testing of different hooks/angles. 
2. Video Scripts: You produce scripts for cutting edge ad videos that hook people in seconds, keep them engaged with stories and transition into irresistible CTAs.

Are you the perfect fit?

This is a dream-come-true opportunity for you to join a world-class, innovative, fast-growing and fun team focused on empowering people all around the world IF…

• You have experience writing copy in the personal development and/or life coaching industries (Bonus points for both industries). NOTE >> You must have experience in at least one of these niches to be considered.
• You have solid experience writing direct response copy (as opposed to content or brand advertising):
• Emails (promotions, sequences, newsletters, etc.)...
• Funnel pages (opt-in pages, thank you pages, upsell pages, sales pages, etc.)...
• Video scripts (PLF videos, VSLs, ad videos, content videos, etc.)...
• Facebook ads (short-form, long-form, story-driven, videos and ad copy)
• ...and you have multiple samples of each to share with us.
• (NOTE: We are NOT interested in Product Descriptions or Blog Posts as samples – please do not apply if you only have these samples to share)
• You live & breathe personal growth – you have a strong interest in learning and applying transformational and spiritual principles in your life, and you deeply understand this market because you ARE the market. :)
• You’re mission driven to make an impact in the world, and you want to apply your copywriting skills to helping others live better lives.
• You have a proven track record of writing direct response copy that converts.
• You are a “creative” with discipline – you can come up with great ideas, and consistently produce high quality and creative copy during launches and promotions.
• You are a passionate student of direct response! You continually study direct response copywriting and the copywriting greats, and you LOVE the idea of joining a world-class copy team to further hone your skills. 
• You’re enthusiastically seeking a full time position and you are looking forward to dedicating your full focus and energy to this position.

Required Experience & Proficiencies:

• 3+ years experience writing direct response copy and a proven track record (please do not apply if you just started writing copy)
• 1-3+ years experience writing copy in the personal development and/or life coaching industries (please do not apply if you do not have at least 1 year experience writing converting copy in at least 1 of these industries)
• Access to high speed internet (capable of regular video conferencing), a dedicated and distraction free work space and able to meet all requirements of this role while working remotely.
• Tech savvy with the ability to learn new software and systems quickly.
• Asana Task Management System (or similar + ability to learn immediately)
• Google Apps - Docs, Sheets, Slides, Drive
• Communication Tools - Google Meet, Skype, Zoom
• Research Tools - Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, SEO tools, Amazon, YouTube, etc.

Perks:

• Opportunity to work in a fast-growing, heart-centered business that is changing lives all around the world (our last live event had attendees from all 50 U.S. states and 95 other countries!)
• Opportunity to supercharge your career growth through access to world-class personal and professional training programs.
• Opportunity to hone your copy skills to a razor sharp edge as part of a rockstar, international copy team 
• Work remotely (from home or anywhere with suitable internet connection).
• Opportunity to attend live events and trainings (virtual or in-person as safety allows).
• Opportunity for advancement in career.
• Health Benefits
• 401K Plan
• Paid Holidays
• Paid Time Off
• Light Travel (as safety allows)

Compensation:

This position is a full time, remote, salaried position at $68-75k annual salary – based on experience and qualifications.

To Apply:

If you’ve made it this far and you are still thinking, “this is a perfect fit for me”, then you are ready to take the next step…

To apply, send the following to [email protected]:

• Cover letter introducing yourself and answering these 5 questions:
• Who are 3 direct response copywriters/marketing strategists you admire most and why? Provide their names and a one-sentence explanation.
• Whose work in the personal development industry have you studied – and why?
• What separates “good” copy from “GREAT” copy?
• Your resume.
• Direct Response Copywriting samples: multiple emails, ads, funnel pages and/or video scripts (ideally in the personal development and/or life coaching industries -- again, please do not apply with only content samples or product descriptions) 

Once we receive your submission, we will send you next steps in the application process.

Thank you for your interest in joining our team!