Social Media Strategist - Baseball & Softball (REMOTE)

The Social Media Strategist will create the strategic direction for the strategy and development of Baseball and Softball paid and organic social channels by overseeing the execution of the strategy by the Social Media Specialist.  This position is responsible for ensuring delivery of KPI targets and reporting to broader organization of successfulness of the Baseball and Softball social campaigns, developing and implementing new strategies to drive conversation with our athletes and developing methodologies and strategies for ongoing social content development.  This role is also responsible for responding quickly to company initiatives to make on-the-fly adjustments and acting as the last check for copy and imagery.

Paid and Organic Social Campaign Strategy:

• Work with internal stakeholders to fully understand the media brief
• Design the social strategy to reach set KPIs for company campaigns
• Ensure both paid and organic social channels are aligned with campaign goals
• Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign

Reporting & Communication:

• Provide reporting to internal and external stakeholders on social campaign effectiveness
• Develop social strategy to reach campaign goals for the social channel
• Advocate awareness of social channel contribution to campaigns

Strategy/Innovation (in collaboration with Social Manager to):

• Assist in the development of social media strategies and tactics, including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
• Curate and distribute influencer content to social media team members for use on owned properties
• Work closely with external influencer agencies to set brand expectations, obtain content, and report results
• Develop and utilize cross functional business relationships to collaborate on ways to improve the business results of social media
• Stay informed of latest trends and translate those trends in ways that apply to customer needs
• Stay informed on baseball and softball  

Team Management

• Managing the time of the coordinator and specialist roles and developing their skill sets.