Sr. Director Marketing, Solutions - Remote
Franklin Lakes
New Jersey
United States
Advertising / Marketing / Public Relations
(No Timezone Provided)
Job Description
Senior Director, Marketing Solutions, US Region
The Sr. Director Marketing, Solutions, U.S Region is a key strategic leadership role in US Region Marketing. The Sr. Director will drive the strategy and execution of solutions across ~$10B in businesses to deliver integrated programs as one BD to strategic customers including IDNs and alternate sites. They will consider the customer – workflows/protocols, clinical, and economic drivers of performance to successfully implement solutions. The strategic leader will drive results through influence across marketing, key account management teams, medical, clinical services, and regulatory. The role will deliver sales growth across BD and utilize the integrated approach as a catalyst to drive growth for respective business units within it. The leader will collaborate with key contributors and stakeholders to maximize value for the customer and BD.
Solutions Development:
Linking customer needs, motivations, and incentives to existing/future BD solutionsC-suite, IDN leaders/influencers, clinical leaders, and administration Patient journey perspective and how to position BD solutions to improve outcomes across the continuum of care Consider product, services, technology, in scope to solution offering developmentUnderstand and integrate across capital, consumable, and software components HAIs initial focus, others may include workflow standardization, medication, and patient management... Develop value prop and associated messaging to unlock customer value by utilizing the broad solution offering and integrated approach, tap into the multipliers and synergies across BD, connected to customer value Consider all levels of application across customer types and call points – messages, proof points and value propositions are complimentary and consider specific audiences Develop and execute creative and innovative go-to-market approaches Program Execution, Measurement & Results:
Key association engagement and partnership Deliver omni-channel campaign to accompany program - key association, direct to customer, and digital engagement Incorporate tools such as economic value, clinical evidence, and assessments Strategy, targets for execution and progress - accountable for driving growth through solutions Establish KPIs: sales growth, customer experience, sustainability Incorporate existing programs/pilot key learnings into solution offering evolution Develop value structure: pricing, rebates, incentives Coordinate with market analytics and customer insights to develop targets and test solution offering, program, and go-to-market Cross-Functional Team Leadership, Influence & Strategy Development:
Medical evidence strategy and partnership; including HEOR Regulatory to effectively position BD solutions to customers Commercial including marketing (downstream and upstream), sales, key account management to drive execution Marketing analytics and customer insights: segmentation, targeting, tools Alignment with global branding, and One BD Value Proposition Leader of US Region solutions taskforce including core and extended multidisciplinary team members Position Skills & Requirements
Ability to navigate effectively in highly matrixed environment Ability to influence without authority, collaborative leadership style Visionary & execution driven Customer-driven approach; well versed in hospital/customer performance metrics Creative and critical thinking to create solutions to problems Customer & executive presence Program development including omni-channel execution Broad leadership and strong business acumen; business finance, marketing, and sales in Clinical & Laboratory environments Driver of change, innovative go-to-market approach RESULTS mindset Ability to travel as needed, up to 30-40% Minimum 10 years multifunctional experience in healthcare/ life sciences/Medical Device company BA in related scientific/clinical discipline, business and/or marketing MBA preferred (focus in marketing a plus)
Sr. Director Marketing, Solutions - Remote
Franklin Lakes
New Jersey
Advertising / Marketing / Public Relations
Job Description
Senior Director, Marketing Solutions, US Region
The Sr. Director Marketing, Solutions, U.S Region is a key strategic leadership role in US Region Marketing. The Sr. Director will drive the strategy and execution of solutions across ~$10B in businesses to deliver integrated programs as one BD to strategic customers including IDNs and alternate sites. They will consider the customer – workflows/protocols, clinical, and economic drivers of performance to successfully implement solutions. The strategic leader will drive results through influence across marketing, key account management teams, medical, clinical services, and regulatory. The role will deliver sales growth across BD and utilize the integrated approach as a catalyst to drive growth for respective business units within it. The leader will collaborate with key contributors and stakeholders to maximize value for the customer and BD.
Solutions Development:
Linking customer needs, motivations, and incentives to existing/future BD solutionsC-suite, IDN leaders/influencers, clinical leaders, and administration Patient journey perspective and how to position BD solutions to improve outcomes across the continuum of care Consider product, services, technology, in scope to solution offering developmentUnderstand and integrate across capital, consumable, and software components HAIs initial focus, others may include workflow standardization, medication, and patient management... Develop value prop and associated messaging to unlock customer value by utilizing the broad solution offering and integrated approach, tap into the multipliers and synergies across BD, connected to customer value Consider all levels of application across customer types and call points – messages, proof points and value propositions are complimentary and consider specific audiences Develop and execute creative and innovative go-to-market approaches Program Execution, Measurement & Results:
Key association engagement and partnership Deliver omni-channel campaign to accompany program - key association, direct to customer, and digital engagement Incorporate tools such as economic value, clinical evidence, and assessments Strategy, targets for execution and progress - accountable for driving growth through solutions Establish KPIs: sales growth, customer experience, sustainability Incorporate existing programs/pilot key learnings into solution offering evolution Develop value structure: pricing, rebates, incentives Coordinate with market analytics and customer insights to develop targets and test solution offering, program, and go-to-market Cross-Functional Team Leadership, Influence & Strategy Development:
Medical evidence strategy and partnership; including HEOR Regulatory to effectively position BD solutions to customers Commercial including marketing (downstream and upstream), sales, key account management to drive execution Marketing analytics and customer insights: segmentation, targeting, tools Alignment with global branding, and One BD Value Proposition Leader of US Region solutions taskforce including core and extended multidisciplinary team members Position Skills & Requirements
Ability to navigate effectively in highly matrixed environment Ability to influence without authority, collaborative leadership style Visionary & execution driven Customer-driven approach; well versed in hospital/customer performance metrics Creative and critical thinking to create solutions to problems Customer & executive presence Program development including omni-channel execution Broad leadership and strong business acumen; business finance, marketing, and sales in Clinical & Laboratory environments Driver of change, innovative go-to-market approach RESULTS mindset Ability to travel as needed, up to 30-40% Minimum 10 years multifunctional experience in healthcare/ life sciences/Medical Device company BA in related scientific/clinical discipline, business and/or marketing MBA preferred (focus in marketing a plus)