Marketing Specialist (LATAM) - REMOTE
Insight Global
2021-11-04T14:35:56Z
Coppell
Texas
United States
Advertising / Marketing / Public Relations
(No Timezone Provided)
Job Description
The Marketing Specialist, LATAM supports company-wide content marketing, public relations, email marketing and sales enablement strategies to attract and retain clients including:
- Collaborate with our content team to regionalize copy for promotional emails, nurture emails, sales emails, newsletters, etc for your market
- Translate and adapt marketing materials from English to Spanish
- Work closely with our Field Marketing Manager Spain to mutualize
content and best practices
- Plan and organize marketing campaigns and events leveraging various channels (emails, webinars, tradeshows, etc)
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Interface with sales organization to track, qualify, nurture, score and prioritize leads to deliver a steady and predictable growth in both number and quality.
- Own the end-to-end execution of an event, webinar, or tradeshow including post-event reporting.
- Provide feedback to senior management team on market trends, competitive threats, unmet needs, and opportunities to deliver greater value to our customers.
- Contribute, with the help of our digital team, to our overall SEO-strategy by creating fully optimized SEO Spanish content
- Provide reporting and analysis as related to marketing efforts and results versus KPI goals
- Support your directors strategy to meet all deadlines, KPIs, and projects
Minimum Requirements
5+ years of marketing experience
Strong copywriting, editing and proofing skills
Experience using HubSpot, Salesloft, Marketo, or Salesforce (or similar tools)
Background in creating SEO strategy and fully optimized content
Experience creating content for social media, promotional emails, nurture emails, sales emails, newsletters, etc
Comfortable planning/organizing marketing campaigns and events leveraging various channels (emails, webinars, tradeshows, etc)
Go-getter personality with aspirations for growth and goal to move into management
Fluent in Spanish (written and oral) - being a native speaker is a big plus
Desired Skills
Experience working for a technology company, B2B SaaS big plus
Knowledge of Accounting and Accounts Payable is a plus
Bachelors degree in Marketing, Communications, Public Relations or related field
Marketing certifications
Familiar with Latin American culture
Marketing Specialist (LATAM) - REMOTE
Advertising / Marketing / Public Relations
Job Description
The Marketing Specialist, LATAM supports company-wide content marketing, public relations, email marketing and sales enablement strategies to attract and retain clients including:
- Collaborate with our content team to regionalize copy for promotional emails, nurture emails, sales emails, newsletters, etc for your market
- Translate and adapt marketing materials from English to Spanish
- Work closely with our Field Marketing Manager Spain to mutualize
content and best practices
- Plan and organize marketing campaigns and events leveraging various channels (emails, webinars, tradeshows, etc)
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Interface with sales organization to track, qualify, nurture, score and prioritize leads to deliver a steady and predictable growth in both number and quality.
- Own the end-to-end execution of an event, webinar, or tradeshow including post-event reporting.
- Provide feedback to senior management team on market trends, competitive threats, unmet needs, and opportunities to deliver greater value to our customers.
- Contribute, with the help of our digital team, to our overall SEO-strategy by creating fully optimized SEO Spanish content
- Provide reporting and analysis as related to marketing efforts and results versus KPI goals
- Support your directors strategy to meet all deadlines, KPIs, and projects
Minimum Requirements
5+ years of marketing experience
Strong copywriting, editing and proofing skills
Experience using HubSpot, Salesloft, Marketo, or Salesforce (or similar tools)
Background in creating SEO strategy and fully optimized content
Experience creating content for social media, promotional emails, nurture emails, sales emails, newsletters, etc
Comfortable planning/organizing marketing campaigns and events leveraging various channels (emails, webinars, tradeshows, etc)
Go-getter personality with aspirations for growth and goal to move into management
Fluent in Spanish (written and oral) - being a native speaker is a big plus
Desired Skills
Experience working for a technology company, B2B SaaS big plus
Knowledge of Accounting and Accounts Payable is a plus
Bachelors degree in Marketing, Communications, Public Relations or related field
Marketing certifications
Familiar with Latin American culture