Sr. Manager, Growth Marketing (Remote)

SWORD Health

null

United States

Advertising / Marketing / Public Relations
(No Timezone Provided)

WHO WE ARE

SWORD Health is a pioneering digital healthcare company working to relieve the millions of people suffering from musculoskeletal pain. Our groundbreaking solution pairs licensed physical therapists with an artificial intelligence powered digital therapist to help people overcome chronic and post-surgical pain faster and more cost-effectively than anything out there. We’re on a mission to reduce U.S. healthcare costs by $70B by making it simple for people to recover at home, without resorting to imaging, surgeries or opioids.

SWORD Health is looking for a Sr Manager of Growth Marketing to help increase awareness and utilization of SWORD. In this role you will be at the center of SWORD’s mission to deliver the world’s most advanced musculoskeletal care to millions of people using technology. You’ll work with the Member Marketing, Customer Success, and Product teams to drive growth by optimizing our acquisition strategy using social media, email, direct mail, and ads in an effort to maximize the performance of our funnel. 

The ideal fit is an experienced B2C marketing expert with exceptional experience in growth marketing, especially in social media, email, direct mail, and landing page optimization who wants to use these talents to deliver better health care to those who need it most.

What you'll do:

  • Drive member enrollment by building a world-class and innovative B2C acquisition machine
  • Develop, execute, and optimize creative marketing campaigns that showcase SWORD Health’s unique technology and therapy
  • Implement new and optimize existing acquisition channels including email, direct mail, digital marketing, and landing pages
  • Set up and manage A/B and multivariate tests to identify best performing content
  • Leverage technology/tools to measure performance and socialize quantifiable/qualitative insights to the team and organization
  • Define, drive and measure KPIs for all initiatives

    • About you:

  • 5+ years in a B2C growth or acquisition marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required)
  • B2C growth marketer, an expert in leveraging one or more B2C acquisition channels including email, social media, direct mail, and landing pages
  • Track record of success at building highly effective B2C marketing campaigns in a fast-paced, rapidly evolving environment
  • Strong analytical ability and experience tracking attribution and performance
  • Growth-oriented, creative, and first principles thinker
  • Passionate about bringing world-class healthcare to those who need it
  • No ego, highly collaborative, goal-oriented, and confident

    • Please note that SWORD Health Recruiting will only correspond through @swordhealth.com domain email addresses. Any outside requests claiming to represent SWORD Health Recruiting may be fraudulent. We will never ask you to submit payment or financial information to participate in our interview process. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the individual and consider reporting them to the relevant authorities, such as the US FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you received from SWORD Health Recruiting, please forward it to [email protected].

    Sr. Manager, Growth Marketing (Remote)

    SWORD Health

    null

    United States

    Advertising / Marketing / Public Relations

    (No Timezone Provided)

    WHO WE ARE

    SWORD Health is a pioneering digital healthcare company working to relieve the millions of people suffering from musculoskeletal pain. Our groundbreaking solution pairs licensed physical therapists with an artificial intelligence powered digital therapist to help people overcome chronic and post-surgical pain faster and more cost-effectively than anything out there. We’re on a mission to reduce U.S. healthcare costs by $70B by making it simple for people to recover at home, without resorting to imaging, surgeries or opioids.

    SWORD Health is looking for a Sr Manager of Growth Marketing to help increase awareness and utilization of SWORD. In this role you will be at the center of SWORD’s mission to deliver the world’s most advanced musculoskeletal care to millions of people using technology. You’ll work with the Member Marketing, Customer Success, and Product teams to drive growth by optimizing our acquisition strategy using social media, email, direct mail, and ads in an effort to maximize the performance of our funnel. 

    The ideal fit is an experienced B2C marketing expert with exceptional experience in growth marketing, especially in social media, email, direct mail, and landing page optimization who wants to use these talents to deliver better health care to those who need it most.

    What you'll do:

  • Drive member enrollment by building a world-class and innovative B2C acquisition machine
  • Develop, execute, and optimize creative marketing campaigns that showcase SWORD Health’s unique technology and therapy
  • Implement new and optimize existing acquisition channels including email, direct mail, digital marketing, and landing pages
  • Set up and manage A/B and multivariate tests to identify best performing content
  • Leverage technology/tools to measure performance and socialize quantifiable/qualitative insights to the team and organization
  • Define, drive and measure KPIs for all initiatives

    • About you:

  • 5+ years in a B2C growth or acquisition marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required)
  • B2C growth marketer, an expert in leveraging one or more B2C acquisition channels including email, social media, direct mail, and landing pages
  • Track record of success at building highly effective B2C marketing campaigns in a fast-paced, rapidly evolving environment
  • Strong analytical ability and experience tracking attribution and performance
  • Growth-oriented, creative, and first principles thinker
  • Passionate about bringing world-class healthcare to those who need it
  • No ego, highly collaborative, goal-oriented, and confident

    • Please note that SWORD Health Recruiting will only correspond through @swordhealth.com domain email addresses. Any outside requests claiming to represent SWORD Health Recruiting may be fraudulent. We will never ask you to submit payment or financial information to participate in our interview process. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the individual and consider reporting them to the relevant authorities, such as the US FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you received from SWORD Health Recruiting, please forward it to [email protected].

    Apply