Digital Marketing Manager, The Americas - USA REMOTE

The Digital Marketing Manager is responsible for planning and executing marketing campaigns across paid and organic digital channels. The ideal candidate lives and breathes digital marketing and is customer-obsessed, with a bias for action and data-driven decision making. Our goal is to improve customer conversations and refine campaign performance to drive growth.At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world's most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we're working at the pace of change on diagnostic tools that address the world's biggest health challenges, driven by knowing that behind every test there is a patient waiting.Learn about the Danaher Business System which makes everything possible.The position is part of the Americas Marketing team and will be a remote-based role. The marketing team is responsible for supporting products that stand out from the rest. Our customer insights and requirements shape our vision into marketing strategies and sales enablement tools, which launch superior products and build solid customer relationships.In this role, you will have the opportunity to:Plan and execute multi-channel campaigns across the customer buying journeyMonitor campaign performance and optimize spend to ensure efficiency and ROI in collaboration with campaign stakeholders.Manage demand generation and customer email marketing campaigns and strategy across the Americas region, with a primary focus on the USADevelop and execute multi-channel tactics and campaigns using search/ display advertising, email marketing, website traffic, YouTube, and moreWork with internal and external teams to continuously refine marketing tech stack (including marketing automation & ABM platforms, SFDC)Work with the analytics team to generate marketing reports to support data-driven decision-making.Manage select vendor relationships and execute relevant purchasing activities as neededThe essential requirements of the job include: Bachelor's degree in Marketing, Communications, or related field with 5+ years of related work experience OR Master's degree in field with 3+ years of related work experience OR Doctoral degree in field with 0-2 years of related work experienceExcellent proficiency in Microsoft Office and prior experience in marketing automation systems are a must (such as Pardot)Good understanding of Google tools (Analytics, Google AdWords, Search Console) and PPC best practices needed.It would be a plus if you also possess previous experience in:Strong written and oral business communication skillsHave a natural ability to create followership through collaboration3+ years of digital marketing program management (advertising, search, marketing automation, SEO)Cepheid, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.If you've ever wondered what's within you, there's no better time to find out.#LI-REMOTEWhen you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.If you've ever wondered what's within you, there's no better time to find out.